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Isabella Arena

@isabellaarena

Freelance editor and journalist building an independent media business across print and digital publications.

I created an independent global media business as a freelance editor and journalist, sourcing outlets for my work. My print and digital portfolio includes The Sunday Times, The Daily Telegraph, News Corp Australia, American Media Inc, and The National Enquirer.

At SEVEN WEST MEDIA, I managed a national client portfolio and developed integrated advertising campaign ideas across digital and press. Earlier, I led project management at BLUEMELON DESIGN and worked as an Editorial Assistant Manager at DAILY MAIL AUSTRALIA.

Experience

Work history, roles, and key accomplishments

Current

Freelance Editor/Journalist

Current

Self Employed

Aug 2010 - Present (16 years 2 months)

Created and managed an independent global media business, sourcing media outlets for publication of works. Built a national and international print and digital portfolio with companies including The Sunday Times, The Daily Telegraph, News Corp Australia, American Media Inc, and The National Enquirer.

Journalism Editing Reporting Publishing Content Marketing Copywriting Social Media Management SEO CMS

National Account Manager

Seven West Media

Mar 2023 - Jul 2026 (3 years 4 months)

Managed a national portfolio of clients, brands, and agencies, developing multi-platform integrated advertising campaigns across digital and press channels. Achieved monthly and quarterly KPIs and revenue targets, including new business attainment.

Account Management Advertising Campaign Management Client Relations Reporting Presentation Skills Stakeholder Management

Business Development & Marketing Manager

Bluemelon Design

Jun 2022 - Nov 2022 (5 months)

Sourced national and international business partners via outreach and social selling, leading new business calls, estimates, and proposals. Set up HubSpot framework and infrastructure, supported eCommerce store launch, and contributed to marketing campaigns and content creation.

Business Development Social Selling HubSpot Ecommerce Marketing Content Creation Sales Enablement Research

Department Lead Project Management

Bluemelon Design

Aug 2021 - Jun 2022 (10 months)

Acted as department lead overseeing all company projects, managing multiple key projects and clients. Led collaborative planning, matrix-managed a multidisciplinary team, and analyzed delivery issues to ensure project quality and schedule adherence.

Project Management Team Leadership Planning Customer Relationship Management Process Improvement Performance Evaluation

Editorial Assistant Manager

Daily Mail Australia

Jun 2019 - Aug 2021 (2 years 2 months)

Managed daily operational and administrative processes for the Managing Editor's office, including roster and calendar scheduling for 100 staff. Coordinated domestic and international travel, liaised with PR and media agencies, and oversaw adherence to legal and company policies.

Administrative Management Scheduling Travel Coordination Media Relations Policy Compliance Onboarding

Editor

The Daily Telegraph, News Corp

Dec 2016 - Jul 2017 (7 months)

Wrote, created, and edited content for digital and print publications, including The Daily Telegraph, Mosman Daily, News.com.au, and Realestate.com.au. Interviewed sources, monitored media and social platforms, and sourced independent article ideas.

Editing Writing Reporting Digital Media Print media Interviewing Social Media Monitoring