Open to opportunities

Iriz Esteban

@irizesteban

Message

I build data-driven paid media and marketing automation systems that improve growth.

Philippines

Message

What I'm looking for

I'm looking for opportunities to combine paid media, marketing analytics, and automation to build data-driven campaigns, improve operational efficiency, and create measurable growth.

I've managed marketing analytics and automation for a portfolio of approximately 25 properties, including architecting a property intelligence platform that extracts structured data for acquisition decisions.

I plan, execute, and optimize paid campaigns across Facebook Ads, Google Ads, and TikTok Ads, using ROI/ROAS, CTR, CPA, conversion rates, and A/B testing to improve performance. I also build automated social media workflows for LinkedIn, Facebook, and Instagram.

For a Norwegian F&B inventory system, I developed market positioning, multi-channel demand-generation campaigns, customer-focused messaging, and sales enablement materials that communicate operational and ROI value.

My portfolio includes an OCR Intelligence System that supports audience segmentation and achieved a 94% inquiry rate, plus a custom commercial real estate CRM that increased team productivity by 78% and addressed marketing bottlenecks.

Experience

Work history, roles, and key accomplishments

Marketing Director and Automation Specialist

Iriz Esteban

Feb 2024 - Jun 2026 (2 years 4 months)

Planned, executed, and optimized paid ad campaigns on Facebook Ads, Google Ads, and TikTok Ads. Managed advertising budgets, analyzed performance metrics, and A/B tested creatives and targeting strategies.

Facebook Ads Google Ads CTR CPA A B Testing Python React Claude Code