Iram User
@iramuser
I build social content and campaigns that grow engagement, retention, and purchase conversion across brands.
IndiaWhat I'm looking for
At FirstDraft Studio, I manage end-to-end content strategy and execution for 14+ brands across fashion, fitness, real estate, interior design, entertainment, and technology. I write reel scripts, captions, website copy, and email flows while owning briefs, client decks, revision cycles, and publishing across Instagram, LinkedIn, Facebook, and YouTube.
My campaigns delivered 48% average engagement growth over six months, 37% repurchase intent among returning users, and an 18% increase in purchase conversion. I also created BoldFit’s visual brand guidelines and directed its full product shoot from mood boards and location scouting through on-site production.
I bring a background in web development alongside hands-on content strategy, copywriting, analytics, and client communication. I’ve also built an educational Instagram content strategy from scratch, improving engagement by 30% through trend-led content and a consistent brand voice.
Experience
Work history, roles, and key accomplishments
Social Media Executive
FirstDraft Studio
Jun 2025 - Present (1 year 2 months)
Managed end-to-end content strategy and execution for 14+ brands across Instagram, LinkedIn, Facebook, and YouTube. Built client-facing concept decks, wrote original scripts and captions, and tracked campaign performance, achieving 48% average engagement growth.
Content Creator & Social Media Manager
Personal Brand (Instagram)
Aug 2021 - Nov 2021 (3 months)
Designed and executed an educational content strategy from scratch, covering visual design, caption writing, and strategic posting schedules. Achieved 30% engagement improvement over 3 months through trend-led content and consistent brand voice.
Education
Degrees, certifications, and relevant coursework
City Engineering College
Bachelor of Engineering, Computer Science and Engineering
2020 - 2024
Pursued a Bachelor of Engineering in Computer Science and Engineering.
Twinklers School
Class X (ICSE), General Studies
Completed Class X (ICSE) in 2018.
Availability
Location
IndiaAuthorized to work in
Job categories
Interested in hiring Iram?
You can contact Iram and 90k+ other talented remote workers on Himalayas.
Message IramGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
