Open to opportunities

Intan Nurmala

@intannurmala

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Digital marketing and business development manager driving revenue growth and brand awareness across APAC.

Indonesia

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What I'm looking for

I’m looking for a role where I can own growth—building data-driven go-to-market and digital campaigns, partnering cross-functionally, and turning customer trends into measurable revenue impact.

I’m a digital marketing and business development manager with 5+ years of experience driving revenue growth and brand awareness across APAC and beyond. I develop and execute go-to-market and multi-channel campaigns (social media, SEO, email, and performance ads), then optimize relentlessly using data to improve funnel performance and engagement.

In recent roles, I helped grow Grab Dine Out deal users by 37% through new initiatives and smooth migration support for Chope Deals to Grab Dine Out. At Run7 AI, I scaled business presence across the US, EU, and APAC, delivering a 1,200% website traffic increase in two weeks and a 200% ROI through Meta, Google Ads, and Twitter campaigns; I also onboarded 200+ content creators and partnered with design/engineering to revamp the website.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Grab

Apr 2025 - Present (1 year 2 months)

Developed and executed marketing strategies for Grab Dine Out, driving a 37% increase in deal users after implementing new initiatives. Improved campaign efficiency and engagement by managing marketing automation workflows and coordinating the Chope Deals to Grab Dine Out transition.

Marketing Strategy Marketing Automation Social Media Management Campaign Execution Customer Engagement Lead User Growth Transition Management

Business Development Manager

Run7 AI

Apr 2024 - Aug 2025 (1 year 4 months)

Developed and executed go-to-market strategies for new business initiatives, expanding presence across the US, EU, and APAC. Drove a 1,200% increase in website traffic in two weeks and achieved 200% ROI from multi-platform ads while managing an $8,000 monthly budget.

Go To Market Strategy Business Development Performance Marketing Meta Ads Google Ads ROI Analysis Web Analytics Budget Management

Marketing Operations Specialist

Chope

Oct 2024 - Apr 2025 (6 months)

Managed marketing automation platforms for Chope Singapore, designing automated workflows with accurate triggers, segmentation, and personalized journeys. Improved email performance by reducing unsubscribe rates from 1.5% to 0.3% and increasing delivery rates from 47% to 62%, generating 200–400 bookings per channel.

Marketing Automation Email Marketing Audience Segmentation Workflow Design Personalization

Social Media & Business Dev

Barito Technologies

Jan 2022 - Sep 2024 (2 years 8 months)

Managed social media content plans for three accounts (20+ posts monthly) to boost engagement and authored 4 case studies monthly to strengthen brand reputation. Drove lead generation (100+ in a week), maintained client relationships, and created tailored presentation decks that supported successful client acquisitions.

Social Media Strategy Content Planning Case Study Writing Lead Generation Client Relationship Management Sales Presentations Business Development

APAC Digital Marketing Executive

Agora Inc.

Sep 2023 - Mar 2024 (6 months)

Developed and executed APAC marketing initiatives using social media, SEO, and email to improve brand visibility and engagement. Planned and executed 2+ events per month and generated 30+ qualified leads monthly through optimized, data-driven advertising.

Digital Marketing Social Media Marketing SEO Email Marketing Event Planning Paid Advertising Lead Generation Press Release Writing

Inside Sales Executive

Azeus Systems Ltd

Jun 2023 - Feb 2024 (8 months)

Prospected 50+ leads per day via email, phone, and LinkedIn, maintaining CRM contact accuracy while managing 20+ updates daily. Secured monthly meetings with 10+ potential clients and built a database of 2,000+ contacts in three months.

Inside Sales Prospecting Phone Outreach CRM Management Follow Up Execution

Key Account Manager

AladdinCommerce

Dec 2020 - Dec 2021 (1 year)

Led monthly campaigns that increased beverage product sales by 32% while managing three client accounts in parallel. Grew shop followers by 289% in three months and achieved 82% ROI on ad campaigns for Shopee and Lazada through data-driven optimization.

Key Account Management Campaign Execution Product Marketing Performance Advertising ROI Optimization Audience Engagement Client Account Management