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Ines Porcuna

@inesporcuna

International sales and business development professional who secured €40K+ in B2B contracts and supported Spanish firms entering Baltic markets.

Lithuania

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At ERA FAMILY OFFICE, I spearheaded sourcing, prospecting, and negotiation for business acquisitions across European markets. I also managed the rollout of ERP and HRM systems in an affiliated company, supporting compliance across multiple jurisdictions.

At the Commercial Ofﬁce of the Embassy of Spain, I advised and supported Spanish SMEs expanding into Baltic markets, helping secure at least five bilateral trade agreements. I also produced market-entry analyses and investment reports to identify growth opportunities.

At Studio Paris Agency, I led outbound B2B prospecting campaigns that secured new international clients and contributed to €40K+ in revenue. Targeted digital marketing, CRM-based lead tracking, and follow-ups increased inbound leads by 35%.

Experience

Work history, roles, and key accomplishments

Project Manager

ERA Family Office

May 2025 - Feb 2026 (9 months)

Spearheaded sourcing, prospecting, and negotiation of business acquisitions across European markets, managing the full early-stage sales and partnership pipeline. Managed the rollout of ERP and HRM systems in an affiliated company operating across 3+ jurisdictions, impacting over 3,000 employees.

Sourcing Prospecting Negotiation Sales Pipeline Management ERP HRM GDPR Marketing Branding

International Trade and Investment Advisor

Commercial Office of the Embassy of Spain

Jan 2025 - May 2025 (4 months)

Advised and supported Spanish SMEs in expanding to Baltic markets, resulting in at least 5 bilateral trade agreements. Produced market-entry analyses and investment reports identifying growth opportunities.

Market Analysis Investment Reports Prospecting B2B Negotiation Agreements

International Sales & Marketing Coordinator

Studio Paris Agency

Sep 2022 - Apr 2023 (7 months)

Led outbound B2B prospecting campaigns and secured new international clients, contributing to €40K+ in revenue. Increased inbound leads by 35% through targeted digital marketing and CRM-based lead tracking.

B2B Prospecting Digital Marketing CRM Lead Generation Sales Process Management

Education

Degrees, certifications, and relevant coursework

Beijing Normal University

Chinese Language Course (HSK 5 Level), Chinese Language

2026 - 2026

Chinese Language Course (HSK 5 Level) at Beijing Normal University from March 2026 to July 2026.

University of Granada

Bachelor in Languages, Languages

2019 - 2023

Bachelor in Languages (Mandarin Chinese and Russian) at the University of Granada from September 2019 to June 2023.

Peter the Great St. Petersburg Polytechnic University

Exchange Program, Exchange Program

2022 - 2022

Exchange program at Peter the Great St. Petersburg Polytechnic University from January 2022 to June 2022.

University of Cambridge

Cambridge Pembroke Summer Programme, Summer Programme

2022 - 2022

Activities and societies: Full-ride scholarship recipient.

Cambridge Pembroke Summer Programme at the University of Cambridge from July 2022 to August 2022. Full-ride scholarship recipient.

Spanish Institute of Foreign Trade (ICEX)

MBA, International Management

2023 -

Activities and societies: Full-ride scholarship recipient. Group thesis: 'Expansion plan for a Spanish Retail Brand in France'. Individual Thesis: 'Expansion plan for a Spanish Retail Brand in Paraguay'.

MBA in International Management at the Spanish Institute of Foreign Trade (ICEX) from October 2023 to September 2025. Full-ride scholarship recipient.