Open to opportunities

Iman Zahirfar

@imanzahirfar

Message

I build brand stories through content, community, and culture-driven experiences.

South Korea

Message

What I'm looking for

I’m looking for a brand and content role where storytelling matters—creating cohesive multi-platform campaigns, producing strong visuals (photo/video/editorial), and building community through thoughtful engagement and partnerships.

I’m drawn to the intersection of hospitality, culture, and storytelling, and I build brands and experiences that help people feel more connected to the places and communities around them. My work blends multi-platform content strategy with visual storytelling—so every campaign feels cohesive, intentional, and audience-first.

As Content, Brand, & Community Lead (Korea) at Falcon Coffees Ltd., I create and manage content across social media, email marketing, and digital campaigns while maintaining brand storytelling across every channel. I design visual assets with Adobe Creative Suite, lead content planning and scheduling, and produce photography, short-form video, and editorial-style content that supports brand growth and community-focused initiatives.

Previously, I’ve combined brand management and editorial work as BrandManager, Editor, Engagement Specialist, where I led integrated marketing initiatives tied to community-led experiential events and partnered with 15+ cafes and industry collaborators across Korea and Canada. I also have experience as a Content Strategist & Freelance Creative—delivering 49+ creative video projects and producing editorial features and interviews with 17+ global professionals—plus earlier research and administrative experience at the Bahá’í World Centre and teaching experience at Gangdeok Elementary School.

Experience

Work history, roles, and key accomplishments

Current

Content, Brand & Community Lead

Current

Falcon Coffees Ltd.

May 2025 - Present (1 year 1 month)

Created and managed multi-platform content and digital campaigns to maintain cohesive brand storytelling across social, email, and promotional channels. Produced photography and short-form video assets and coordinated campaign deliverables while supporting community engagement in the specialty coffee sector.

Content Strategy Brand storytelling Social Media Marketing Email Marketing Adobe Creative Suite Visual Design Photography Short form Video Campaign Planning Community Engagement

Current

Brand Manager & Editor

Current

No Filter

Dec 2022 - Present (3 years 6 months)

Led integrated marketing initiatives combining digital storytelling with community-led experiential events to strengthen brand identity and audience engagement. Built partnerships with 15+ cafes across Korea and Canada and used consumer/market research to inform positioning and content strategy.

Integrated Marketing Digital Storytelling Brand Management Partnership Management Market Research Audience Engagement Content Planning Community Events

Content Strategist & Freelance Creative

@iman.zahirfar

Feb 2020 - May 2025 (5 years 3 months)

Produced end-to-end destination marketing campaigns across video, photography, and social media for tourism boards and lifestyle/cultural organizations. Delivered 49+ video projects and produced editorial features and interviews with 17+ global industry professionals.

Destination Marketing Social Media Strategy Visual Storytelling Video Production Photography Editorial Writing Client Advisory Campaign Execution Audience Engagement

Elementary School Teacher

Gangdeok Elementary School

Feb 2020 - Feb 2022 (2 years)

Developed engaging course materials and delivered instruction across 12 unique classes, totaling 21 classes per week. Adapted content to student needs to maintain consistency and learning momentum.

Lesson planning Curriculum Development Classroom Instruction Student Engagement Time Management

Administrative Assistant & Researcher

Bahá’í World Centre

Jul 2017 - Dec 2019 (2 years 5 months)

Conducted research and drafted formal and informal correspondence for offices and departments, including external communications. Coordinated logistics and events for 40+ international consultants and collaborated cross-culturally across multiple regions.

Research Support Draft Correspondence Event Coordination Logistics Management Administrative Support Documentation