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Ilya Protopopov

@ilyaprotopopov

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I grow ophthalmic medical-device sales through clinical credibility and healthcare commercial leadership.

Australia

Message

What I'm looking for

I'm looking to apply my clinical credibility and commercial leadership to grow adoption of ophthalmic or surgical medical-device solutions, build specialist healthcare relationships and deliver measurable territory and account growth.

I bring surgical experience and healthcare commercial leadership to ophthalmic medical devices, surgical equipment and pharmaceuticals. At Romex Medical, I led sales and business development across medical-device and pharmaceutical portfolios, exceeding annual sales targets by 40%.

I've built territory growth, hospital and specialist accounts, product demonstrations and clinical education with surgeons, physicians, nursing teams and procurement stakeholders. My experience includes ophthalmic equipment, surgical instruments, electrosurgical systems, endoscopic tower systems and wound-care products.

Today, I partner with specialist clinics on commercial growth, referral networks, CRM processes, service positioning and customer acquisition. I translate clinical needs and technical product information into practical customer solutions and measurable growth initiatives.

Experience

Work history, roles, and key accomplishments

Current

Healthcare Business Development Consultant

Current

Independent Practice

Aug 2024 - Present (2 years 1 month)

Partner with specialist healthcare clinics to identify commercial growth opportunities, strengthen referral networks, and improve customer acquisition and retention. Work directly with clinicians and clinic owners on market positioning, service development, CRM processes, and relationship-based business growth.

Business Development CRM Market Positioning Customer Acquisition Retention Healthcare

Clinic Growth Strategist

Private Healthcare Clinics

Jul 2021 - Mar 2024 (2 years 8 months)

Developed and executed growth strategies for private healthcare clinics, working directly with surgeons and clinic leadership teams. Supported referral development, CRM improvement, service positioning, and commercial planning in specialist healthcare environments.

Growth Strategy CRM Referral Development Service Positioning Commercial Planning

Business Development Director

Healthcare & Pharmaceutical Sector

Mar 2018 - Jul 2021 (3 years 4 months)

Developed new business opportunities and strategic partnerships across healthcare and pharmaceutical markets. Built relationships with healthcare organisations, clinical stakeholders, and procurement decision-makers; prepared proposals and led commercial negotiations.

Business Development Strategic Partnerships Proposal Preparation Commercial Negotiation Market Analysis

Head of Sales

Romex Medical

Jun 2014 - Feb 2018 (3 years 8 months)

Led sales and business development across medical-device and pharmaceutical portfolios, exceeding annual sales targets by 40%. Managed territory and account growth, new business development, customer relationships, quotations, negotiations, and commercial opportunities across healthcare accounts.

Sales Leadership Business Development Ophthalmic Equipment Medical Devices Pharmaceutical Territory Management Account Management Negotiation Team Leadership

Sales Manager / Key Account Manager

Mölnlycke Health Care, 3M & Healthcare Companies

Sep 2006 - May 2014 (7 years 8 months)

Managed hospital and specialist accounts across medical devices and surgical equipment, including surgical instruments, electrosurgical systems, and endoscopic tower systems. Worked with surgeons, physicians, nursing staff, and procurement teams, providing product information, demonstrations, and clinical education.

Medical Devices Surgical Equipment Key Account Management Clinical Education Product Demonstrations Territory Development Wound Care

Surgeon & Medical Officer

S.M. Kirov Military Medical Academy

Aug 1999 - Feb 2006 (6 years 6 months)

Practised clinical and surgical medicine following completion of medical degree and surgical internship, gaining first-hand operating-theatre and procedural experience. Developed strong understanding of surgical workflows, clinician decision-making, patient care, and the practical application of medical technology.

Surgery Clinical Medicine Patient Care Surgical workflow optimization Medical Technology