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Ihab El Mortada

@ihabelmortada

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Experienced Business Development Manager specializing in digital transformation strategies.

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and offers opportunities for professional growth.

I am a seasoned Business Development Manager with a strong focus on digital transformation and project management. My recent role at Fookis Labs involved developing a Metaverse marketing strategy that generated over $5.2 million in proposals and acquired 950 new leads. I thrive on collaborating with teams to enhance customer experiences and drive business growth.

With a solid educational background, including an MBA in Project Management and a Diploma in Digital Marketing, I have successfully led initiatives across various sectors, including aviation and media. My experience at Qatar Airways during the FIFA World Cup 2022 project honed my skills in commercial coordination and strategic lead generation.

I am passionate about leveraging technology to solve complex business challenges and am committed to continuous learning and professional development. My multilingual abilities and diverse cultural experiences enable me to effectively engage with stakeholders across the globe.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Fookis Labs Qatar

Jan 2023 - Present (2 years 5 months)

Developed and executed a digital transformation strategy focused on Metaverse marketing, generating potential leads. Coordinated with the customer success team to ensure a smooth customer journey and pipeline management. Secured market share by collaborating with key partners, generating $5.2 million in proposals and acquiring 950 new leads while deploying AI and Chatbots.

Digital Transformation Metaverse Marketing Lead Generation Customer Success Pipeline Management AI Chatbot Business Development

Commercial Coordinator

Qatar Airways

Jun 2022 - Dec 2022 (6 months)

Provided essential proactive assistance to the Commercial Director and management team for the FIFA World Cup 2022 Project. Generated potential leads through managing 5-star facilities. Contributed to achieving a target of 9 million QAR.

Lead Generation FIFA World Cup Project

Business Development Manager

A2Z Media Mena

Apr 2021 - May 2022 (1 year 1 month)

Generated potential leads through a digital transformation strategy centered on Metaverse marketing. Coordinated with the customer success team and managed CRM and pipeline activities. Developed business collaboration initiatives, including a partnership with the ESCWA Tech Centre - UN.

Lead Generation Digital Transformation Metaverse Marketing Customer Success CRM Pipeline Management Collaboration Partnership Development

Corporate Ambassador MENA Region

Digital Age Network

Feb 2020 - Apr 2021 (1 year 2 months)

Developed and strengthened commercial relations by sourcing and expanding in the MENA zone. Represented the firm and increased marketing efforts by implementing digital marketing and communication strategies. Acted as the company's official speaker at events, pitching concepts and services, and developed a digital transformation consultancy division and online education platform.

Digital Marketing Communication Strategy Public Speaking Brand Representation Digital Transformation Online Education Lead Generation Networking

Global Sourcing Manager

Trinity International

Oct 2018 - Feb 2020 (1 year 4 months)

Acted as a middleman and digital sourcing representative, adhering to ICC regulations. Managed commercial banking processes, including underwriting, contract evaluation, SGS, and source inspection. Successfully sourced, arranged, and executed transactions, achieving costs 20 to 35 percent below market price.

Sourcing Underwriting Contract Evaluation Source Inspection

Digital Marketing Manager

Akar Trading

Jan 2010 - Sep 2018 (8 years 8 months)

Implemented a strategic plan to enhance the company's profile and reach target demographics using social media market segmentation. Managed various digital marketing activities including SEO, SEM, email marketing, Google Ads, e-commerce, and content management systems. Increased online traffic by 75% through data analytics and site optimization, developing business connections and a media strategy

Digital Marketing Social Media Marketing SEO SEM Google Ads Data Analytics Content Management Media Strategy

Project Manager

Grupo Indumill

Jan 2007 - Jan 2010 (3 years)

Led the deployment of an ERP cloud-integrated system across industrial, transportation, and administrative sectors of a global holding company. Trained personnel and developed new policies across five business segments. Achieved significant results including a 30% profit increase and improved management efficiency.

Project Management ERP Systems Deployment Training Policy Development

Marketing Coordinator Internship

Macnific Solutions S/A

Sep 2004 - Dec 2006 (2 years 3 months)

Demonstrated revenue-generating initiatives focused on access control and tracking systems. Implemented bio-information technology services and solutions. Successfully deployed these technologies in two Middle Eastern target markets.

Access Control Tracking Solutions

System Analyst

Beirut International Airport

Nov 2002 - Aug 2004 (1 year 9 months)

Managed daily reporting and risk monitoring activities. Supervised the implementation and operation of ERP system models. Ensured smooth system performance and data integrity.

ERP Systems Data Management