
Igor Zivkovic
@igorzivkovic
Marketing operations lead at Serotina Media who built its first centralized project system, raising on-time delivery from about 70% to 90%.
What I'm looking for
At Serotina Media Inc., I implemented the agency’s first centralized project management system and designed workflows for intake, approvals, budgeting, and delivery. On-time delivery rose from about 70% to about 90%, while administrative work fell by more than 20 hours a week.
I also built a Google Apps Script dashboard that brings Teamwork API data into Google Sheets, authored the agency’s 24-document SOP library, and created an AI-assisted reporting pipeline with Rella and Claude.
Before Serotina Media, I spent more than eight years in agencies running campaigns across SEO/SEM, paid media, email, and social. At C&D Group, my digital marketing work contributed to increases in website traffic and conversion rates across client accounts.
I also spent 20 years producing video and photo content for brands including Honda and Mayweather Promotions. That hands-on production background helps me understand the creative work my systems support.
Experience
Work history, roles, and key accomplishments
Senior Marketing Project Manager (Team Lead, Client Success & Operations)
Aug 2025 - Present (1 year 2 months)
Own the agency's project management infrastructure, operational workflows, and client delivery for a 13-brand portfolio across 30+ social profiles, coordinating a 12-person cross-functional team.
- Implemented the agency's first centralized project management system (Teamwork) and designed end-to-end intake, approval, budgeting, and delivery workflows, raising on-time delivery from ~70% to ~90% a
Led delivery of multi-channel digital marketing projects for 14 client accounts, coordinating a 35-person cross-functional team across creative, analytics, and ad operations.
- Managed 10+ concurrent projects, owning scopes, timelines, budgets, and resource allocation while balancing team capacity.
- Served as primary client contact, keeping stakeholders aligned on goals and priorities through re
- Planned and executed digital marketing strategy across SEO/SEM, email, and content for 25+ client accounts, driving 9–20% increases in website traffic and 5–10% lifts in conversion rates.
- Managed end-to-end marketing projects, including timelines, team coordination, and execution, without a dedicated project manager.
- Managed and optimized paid campaigns on Google, LinkedIn, and Facebook, red
Nearly 20 years producing, shooting, and editing video and photo content for global brands including Honda and Mayweather Promotions.
- Managed full production cycles, from concept development and lighting to audio and post-production.
- Delivered content with millions of views across social media, supporting audience growth and brand engagement.
- Built the hands-on creative foundation behind the
- Developed and executed social media strategies that increased brand visibility and engagement by 25% across multiple clients.
- Led digital PR and content marketing efforts, driving 30% growth in organic reach.
- Managed paid social campaigns that exceeded ROI targets through audience segmentation and performance-driven creative.
- Improved brand sentiment by 15% through proactive community and
Delivered safety and service on short- and long-haul international flights, managing diverse passenger needs, emergency procedures, and multilingual communication in a high-pressure environment.
Education
Degrees, certifications, and relevant coursework
University of Montenegro
Bachelor's degree, Business Management & Marketing
2009 - 2013
East York Collegiate Institute
High School/Secondary Diplomas And Certificates
2005 - 2008
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
igorzivkovic.comPortfolio
igorzivkovic.comSalary expectations
Social media
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