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Igor ZivkovicIZ
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Igor Zivkovic

@igorzivkovic

Marketing operations lead at Serotina Media who built its first centralized project system, raising on-time delivery from about 70% to 90%.

Canada
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What I'm looking for

I’m most interested in operations, workflow systems, and automation roles where I can turn messy processes into reliable ones.

At Serotina Media Inc., I implemented the agency’s first centralized project management system and designed workflows for intake, approvals, budgeting, and delivery. On-time delivery rose from about 70% to about 90%, while administrative work fell by more than 20 hours a week.

I also built a Google Apps Script dashboard that brings Teamwork API data into Google Sheets, authored the agency’s 24-document SOP library, and created an AI-assisted reporting pipeline with Rella and Claude.

Before Serotina Media, I spent more than eight years in agencies running campaigns across SEO/SEM, paid media, email, and social. At C&D Group, my digital marketing work contributed to increases in website traffic and conversion rates across client accounts.

I also spent 20 years producing video and photo content for brands including Honda and Mayweather Promotions. That hands-on production background helps me understand the creative work my systems support.

Experience

Work history, roles, and key accomplishments

Serotina Media Inc. logoSI
Current

Senior Marketing Project Manager (Team Lead, Client Success & Operations)

Aug 2025 - Present (1 year 2 months)

Own the agency's project management infrastructure, operational workflows, and client delivery for a 13-brand portfolio across 30+ social profiles, coordinating a 12-person cross-functional team.

- Implemented the agency's first centralized project management system (Teamwork) and designed end-to-end intake, approval, budgeting, and delivery workflows, raising on-time delivery from ~70% to ~90% a

Digital Silk - Growing Brands Online logoDO

Marketing Project Manager

Jul 2024 - Apr 2025 (9 months)

Led delivery of multi-channel digital marketing projects for 14 client accounts, coordinating a 35-person cross-functional team across creative, analytics, and ad operations.

- Managed 10+ concurrent projects, owning scopes, timelines, budgets, and resource allocation while balancing team capacity.
- Served as primary client contact, keeping stakeholders aligned on goals and priorities through re

C&D Group logoCG

Senior Digital Marketing Manager

Sep 2019 - Jun 2024 (4 years 9 months)

- Planned and executed digital marketing strategy across SEO/SEM, email, and content for 25+ client accounts, driving 9–20% increases in website traffic and 5–10% lifts in conversion rates.
- Managed end-to-end marketing projects, including timelines, team coordination, and execution, without a dedicated project manager.
- Managed and optimized paid campaigns on Google, LinkedIn, and Facebook, red

igorzivkovic.com logoIG

Videographer, Photographer and Video Editor

Feb 2005 - Jan 2024 (18 years 11 months)

Nearly 20 years producing, shooting, and editing video and photo content for global brands including Honda and Mayweather Promotions.
- Managed full production cycles, from concept development and lighting to audio and post-production.
- Delivered content with millions of views across social media, supporting audience growth and brand engagement.
- Built the hands-on creative foundation behind the

FCB Canada logoFC

Social Manager

Apr 2018 - Jul 2019 (1 year 3 months)

- Developed and executed social media strategies that increased brand visibility and engagement by 25% across multiple clients.
- Led digital PR and content marketing efforts, driving 30% growth in organic reach.
- Managed paid social campaigns that exceeded ROI targets through audience segmentation and performance-driven creative.
- Improved brand sentiment by 15% through proactive community and

Emirates logoEM

Flight Attendant

Feb 2015 - Feb 2018 (3 years)

Delivered safety and service on short- and long-haul international flights, managing diverse passenger needs, emergency procedures, and multilingual communication in a high-pressure environment.

Education

Degrees, certifications, and relevant coursework

UM

University of Montenegro

Bachelor's degree, Business Management & Marketing

2009 - 2013

EI

East York Collegiate Institute

High School/Secondary Diplomas And Certificates

2005 - 2008

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