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Iffa AnwarIA
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Iffa Anwar

@iffaanwar

HR & People Operations Manager at ZenduIT who raised on-time priority delivery from under 20% to 89%.

Pakistan
Message

At ZenduIT, I develop HR strategy, policies, and SOPs for performance management, onboarding, recruitment, and employee conduct. I also manage hiring from workforce planning through onboarding for global remote teams.

I built and run the company's accountability system on the Entrepreneurial Operating System (EOS), maintaining quarterly priorities and reviewing progress with leadership. This work raised on-time delivery of company priorities from under 20% to 89%.

At ZenduIT, I lead recognition, engagement, and development programs, and drive AI enablement by identifying use cases, rolling out tools, and training employees to automate recurring work.

Previously, at Skyray Venture, I developed HR strategy and operational policies, managed performance and employee relations, and led hiring. At Exeto Technologies, I advise on HR operations and support process improvements and restructuring.

Experience

Work history, roles, and key accomplishments

ZE

Executive Operations Administrator

ZenduIT

Aug 2024 - Dec 2024 (4 months)

Ran operational reporting for executive leadership and tracked departmental performance metrics. Coordinated leadership meetings, prepared information for executive decisions, and followed up on cross-department actions.

DS

Marketing Manager

DeltaSoft CyTech Sol

Feb 2019 - Oct 2021 (2 years 8 months)

Managed marketing activities for the company.

ZL

Key Accounts Manager

Zones LLC

Oct 2018 - Feb 2019 (4 months)

Managed key accounts for the company.

AA

Marketing and Sales Manager

Admission Advisors

Apr 2018 - Nov 2018 (7 months)

Designed sales incentive programs that increased sales productivity by 25%.

Careem logoCA

Campus Marketing Head

Jan 2018 - Apr 2018 (3 months)

Led campus marketing initiatives for the company.

CP

Marketing Officer

Couch Potato

Jul 2016 - Apr 2018 (1 year 9 months)

Executed marketing activities for the company.

Education

Degrees, certifications, and relevant coursework

Bahria University logoBU

Bahria University

Master of Science, Marketing and Sales

Completed a Master of Science in Marketing and Sales from Bahria University in Islamabad, Pakistan.

Bahria University logoBU

Bahria University

Bachelor of Business Administration, Business Administration

Completed a Bachelor of Business Administration from Bahria University in Islamabad, Pakistan.

DA

Dice Analytics

Business Analytics, Business Analytics

Completed a certification in Business Analytics from Dice Analytics in Islamabad.

Amsterdam University of Applied Sciences logoAS

Amsterdam University of Applied Sciences

International Business Skills, International Business

Completed a certification in International Business Skills from Amsterdam University of Applied Sciences.

Tech stack

Software and tools used professionally

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