Open to opportunities

hillary lwala

@hillarylwala

Message

Senior copywriter building scalable content engines that convert—SEO, brand voice, and UI/UX funnels.

Kenya

Message

What I'm looking for

I’m looking for a role where I can set up scalable content engines—pairing SEO and brand voice with UI/UX, manage content calendars, and deliver measurable conversion growth through targeted content and performance insights.

I build content engines that scale with your growth—optimizing websites on and off-page and executing content marketing campaigns so my message reaches its target audience. I combine keyword search, meta- and alt-image descriptions, schema best practices, and responsiveness, internal linking, and speed audits to improve performance and conversions.

I also lead with brand voice and conversion-first copy across web, email, and social. From drafting SEO audit reports (indexing, broken links, inbound/outbound link issues) to setting up Google Tag Manager triggers for heatmap and event listening, I make content measurable—and partner closely with creative and SEO teams to deliver strategy that sticks.

Experience

Work history, roles, and key accomplishments

Current

Freelance SEO Copywriter

Current

Freelance

Jun 2020 - Present (6 years)

Provided SEO copywriting for website landing pages and blogs, including keyword research, meta/alt-image optimization, schema best practices, and responsiveness, internal linking, and speed audits. Audited backlink quality and indexing issues, drafted audit reports, and set up Google Tag Manager triggers for event listening and heatmap generation, alongside brand and conversion-first copy for web,

SEO Copywriting On Page SEO Keyword Research Meta & Alt Optimization Links Audit Google Tag Manager Content Marketing Brand Copywriting

Senior Copywriter & Head

Reactionpower

Nov 2023 - May 2024 (6 months)

Led copy editing and writing for web and social media, and managed the company content calendar. Drove content strategy in collaboration with the Creative Director, Head of Marketing, and SEO team.

Content Strategy Copy Editing Social Media Copy Cross Functional Collaboration

Junior Copywriter

Reactionpower

Sep 2023 - Oct 2023 (1 month)

Wrote and copy-edited blogs and applied on-page SEO optimization to improve content performance. Supported website and content quality through ongoing revision and optimization.

Blog Writing Copy Editing On Page SEO SEO Copywriting Content Optimization

Marketing Associate

Reactionpower

Jun 2023 - Sep 2023 (3 months)

Wrote and supported blog content for clients as part of Reactionpower’s content marketing efforts. Performed writing focused on multiple client needs across different topics and industries.

Blog Writing Content Writing Copy Editing Content Marketing Editorial Writing

Education

Degrees, certifications, and relevant coursework

Taita Taveta University

Bachelor of Business Information Technology, Business Information Technology

Earned a Bachelor of Business Information Technology, gaining foundational skills in systems thinking, organizational behavior, systems analysis and design, and an introduction to computer programming.