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Ian Mbunde

@ianmbunde

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Brand strategist at Showmax who localised its East Africa rebrand and grew Showmax Kenya’s TikTok following to 900K+.

Kenya

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At Showmax Kenya, I led the East Africa rebrand across Kenya, Uganda and Tanzania, shaping localised brand strategy, tonal frameworks and campaign rollouts. I helped balance a consistent regional idea with storytelling rooted in each market’s culture.

For Showmax Kenya, I used platform-native storytelling, audience segmentation and creative testing to grow TikTok from 40K to 900K+ followers and Instagram from 5K to 65K in under 2.5 years.

At Disruptive Media (Consultancy), I led integrated digital and brand campaign strategy across fintech, energy and consumer-goods accounts. I designed lead-generation and conversion journeys, including landing pages, lead capture and WhatsApp flows.

Across SCANAD and Light Illusions Limited, I managed digital campaigns and developed culturally relevant creative for African audiences. My work has spanned entertainment, FMCG, fintech, energy and lifestyle brands, including Crown Paints, Pepsodent and Sunlight.

Experience

Work history, roles, and key accomplishments

Digital Strategist - Performance & Organic

Showmax Kenya

Jan 2024 - Mar 2026 (2 years 2 months)

Led the Showmax East Africa rebrand across Kenya, Uganda and Tanzania, owning brand strategy, localisation, tonal frameworks and integrated campaign rollout. Built localised content ecosystems and owned digital campaign strategy across Meta, Google, TikTok, Instagram, YouTube and Facebook.

Brand Strategy Localization Tonal Frameworks Integrated Campaigns Digital Campaign Strategy Meta Google TikTok Instagram YouTube Facebook A B Testing Influencer Partnerships Competitive Analysis Audience Analysis

Head of Digital

Disruptive Media

Jan 2023 - Dec 2023 (11 months)

Led integrated digital and brand campaign strategy across fintech, energy and consumer-goods accounts, managing full-funnel delivery and commercial performance. Designed lead-generation and conversion journeys across landing pages, lead capture and WhatsApp flows.

Digital Strategy Brand Campaigns Funnel Lead Generation Conversion Rate Optimization Landing Pages WhatsApp Funnels Performance Reviews Creative Testing CRM KPI Accountability

Account Executive - Digital

SCANAD

Jan 2021 - Dec 2023 (2 years 11 months)

Managed digital campaigns across Meta, Google and local African ad networks for a diverse portfolio of brand clients. Developed culturally relevant creative concepts, copy and audience strategies for African consumer segments.

Digital Campaigns Meta Google African Ad Networks Creative Concepts Copywriting Audience Strategy Budget Management Audience Targeting Reporting Influencer Partnerships

Social Media & Digital Advertising Manager

Light Illusions Limited

Jan 2014 - Dec 2021 (7 years 11 months)

Managed digital strategy and paid social campaigns for FMCG, technology and lifestyle brands, building content and performance ecosystems around distinct brand objectives. Developed landing pages and conversion journeys optimised for low-data, mobile-dominant usage patterns across East African markets.