Open to opportunities

tracey gachie

@traceygachie

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Senior marketing and communications leader driving globally resonant digital brand transformation across EMEA.

Kenya

Message

What I'm looking for

I’m looking for EMEA/global roles where I can lead culturally intelligent, insight-led brand and digital transformation—combining creative excellence with measurable growth, C-suite stakeholder leadership, and multi-market strategy execution.

I’m a Senior Marketing and Communications Leader with 8+ years of experience building globally resonant brands, driving digital transformation, and leading high-performance teams across Sub-Saharan Africa and international markets. I’m known for developing culturally intelligent, insight-led strategies that connect global brand positioning with local market realities.

In my current role at Creative Edge | FCB Nairobi, I lead multidisciplinary teams spanning strategy, digital marketing, and client service—while owning P&L leadership, senior client relationships, and integrated marketing delivery. I’ve architected integrated brand strategies across telecommunications, FMCG, financial services, and technology, and I’ve established and scaled digital innovation frameworks in creator marketing, content strategy, and data-led brand building.

Across my career, I’ve managed complex multi-market campaigns and C-suite stakeholder engagement for clients including Safaricom, Visa, Unilever, Diageo, LG, and Google Gemini. I also helped deliver Kenya’s first Cannes Glass Lion-winning campaign, “Stain Not Shame,” and I bring deep African consumer-market knowledge to every strategy—focused on commercial growth, culturally resonant creativity, and measurable performance.

Experience

Work history, roles, and key accomplishments

Current

Business Unit Head, Digital

Current

FCB Nairobi

Jan 2025 - Present (1 year 6 months)

Leads multidisciplinary teams and integrated digital client service, driving agency growth through digital innovation and business development. Oversees P&L, senior client relationships, and culturally resonant integrated brand strategy across multiple sectors.

P&L Leadership Integrated Marketing Communications Digital Marketing Client Services Digital Innovation Thought Leadership Strategic Partnerships New Business Development Creator Marketing Content Strategy Account Growth

Client Service Director

FCB Nairobi

May 2023 - Dec 2024 (1 year 7 months)

Served as Client Service Director, supporting strategic impact and innovation within a globally networked agency. Managed delivery of integrated marketing solutions across global and regional brand portfolios.

Client Services Integrated Marketing Communications Digital Marketing

Account Director, Brand & Digital Comms

WPP Scan Group (Scanad Kenya)

Oct 2021 - May 2023 (1 year 7 months)

Led strategic account management for major regional and global brands within a WPP network agency. Owned integrated campaign strategy across digital, social, and traditional channels, including multi-market programme delivery.

Account Management Integrated Campaigns Digital Strategy Social Media Traditional Media Cross Functional Collaboration

Regional Social Media & Events Mgr

Kasha Technologies

Jan 2021 - Oct 2021 (9 months)

Directed regional social media strategy and content programmes across Kenya and Rwanda in support of brand growth and health education mandates. Managed multi-market influencer partnerships and performance analytics to maximize ROI, alongside events and community engagement.

Social Media Strategy Influencer Partnerships Performance Analytics ROI Optimization Digital Experience Optimization Community Engagement Event Management

Account and Project Manager

Alternative Agency

Sep 2019 - Jan 2021 (1 year 4 months)

Managed integrated marketing campaigns and digital strategy for brands including Pernod Ricard, Prudential Kenya, and retail real estate clients. Secured new business and coordinated large-scale brand experiences and event production with creative and influencer partners.

Integrated Marketing Campaigns Digital Strategy New Business Development Account Management Event Production Influencer Management Brand Experiences

PR, Communications & Events Officer

Knight Frank Kenya

Jan 2018 - Jan 2019 (1 year)

Handled PR, communications, and events responsibilities at The Junction Mall within Knight Frank Kenya. Supported communications work tied to event activities and public-facing brand efforts.

Public Relations Event Management

Accounts Assistant

Knight Frank Kenya

Jan 2016 - Jan 2018 (2 years)

Held accounts assistant responsibilities supporting financial operations within Knight Frank Kenya. Performed progressive role duties spanning marketing communications and financial operations within a commercial real estate firm.

Accounts Support Finance Operations Marketing Communications

Content Creator and Cultural Strategist

@miss_gachie

Founded and leads a lifestyle and culture platform at the intersection of authentic storytelling and African identity. Builds creator economy strategies, digital audiences, and brand-influencer co-creation through partnerships with global and regional brands.

Creator Economy Digital Audience Growth Brand Partnerships Content Marketing Storytelling