Open to opportunities

Ian Lacerda

@ianlacerda

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Detail-oriented professional transitioning from UX design to sales and customer service roles.

Brazil

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What I'm looking for

Seeking a role that leverages my skills in UX design, sales, and customer service, with opportunities for professional growth and a focus on user experience.

As a detail-oriented professional, I've successfully transitioned from UX design to sales and customer service roles, leveraging my skills in communication, problem-solving, and delivering user-focused solutions. With a strong background in UX research, I've conducted numerous projects, creating information architecture, brand identities, and websites that meet stakeholders' approval.

My experience in product design has enabled me to develop corporate WordPress and Shopify portals, increasing revenue and promoting professional growth. I've also led the development and deployment of customized JavaScript and Python solutions to optimize data filtering and analysis, reaching and engaging with over 50,000 potential customers.

With a strong passion for design thinking and user experience, I've collaborated with back-end teams to create certificate search systems, ensuring high usability and availability. I've also managed consulting services to IT teams, offering UX design expertise and supporting multiple projects.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

WCHA - WILLIE, CHARLES & HEISENBERG ASSOCIATES

Dec 2022 - Present (2 years 6 months)

Conducted UX research to create the information architecture and main business themes with stakeholders' approval. Created the brand identity, website copy, company logo, and website. Supervised prompt-engineering of AI images and text-based content related to the business goals.

User Research Prompt Engineering Figma WordPress

Current

Product Designer, WordPress Designer

Current

FREELANCE

Oct 2020 - Present (4 years 8 months)

Diagnosed clients' product design requirements, objectives, and target audiences across 4+ industries. Conducted in-depth research to acquire insights into user behaviors and competitor strategies in North and South America.

UX WordPress Figma Adobe XD Shopify Webflow

Product Designer, WordPress Designer

ABRISUITE INC.

Oct 2020 - Mar 2022 (1 year 5 months)

Enabled the digital transformation of companies, medium and small businesses in Toronto and North America, within a market of over 200,000 businesses. Developed corporate WordPress and Shopify portals for over four Ontario-based companies, increasing revenue and promoting professional growth.

UX Visual Design Experience Design Prototyping Figma Adobe XD WordPress CSS HTML Adobe Illustrator Python Miro

Product Designer, WordPress Designer

BUSINESS TRANSFORMATION CERTIFICATION CENTRE - BTCERTICENTRE

Oct 2020 - Mar 2022 (1 year 5 months)

Received top stakeholder approval and delivered the first corporate portal and certification system for business transformation and Industry 4.0 in Brazil, Canada, and the United States. Validated the user flow and journey with key stakeholders, passing more than 5 heuristic and usability analyses.

UX WordPress CSS HTML