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Mai Phuong Vu

@iammai

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Hi! I am Mai, a product designer at a startup, with background in development and psychology.

United States

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I am a lead product designer with a strong background in development. With a focus on design thinking and strategy, I have successfully implemented design systems and identified user pain points to drive revenue growth and improve user experience. I excel in wireframing, rapid prototyping, and responsive web design, and have a proven track record of optimizing workflows and increasing conversion rates.

In my most recent role at PeachPay, I led the design of a new financial ecommerce B2B SaaS product, resulting in a 10% revenue growth. I also revamped the marketing site and ecommerce checkout, improving UX and increasing conversion by 12%. Additionally, I established a design system for consistent UI and workflow improvement, reducing design iterations by 20% and enhancing accessibility.

Prior to PeachPay, I worked as a lead UX designer at Amici, where I conducted user research and testing to inform MVP creation and boost user retention by 15%. I also built a user community through social media and organized events, enhancing user understanding. I have experience collaborating with cross-functional teams and designing user-centric products for non-profits.

Experience

Current

Lead Product Designer

Current

PeachPay

Dec 2021 - Present (2 years 5 months)

Implemented design systems with Figma, SCSS, HTML, and JavaScript, achieving 30% faster development across 4 products. Identified user pain points through research, leading to a new financial ecommerce B2B SaaS product and 10% revenue growth. Revamped marketing site, settings pages, ecommerce checkout, improving UX & increasing conversion by 12%, and reducing setup time by 25%.

Design Thinking Design Strategy Design Systems User Experience Interaction Design Wireframing Rapid Prototyping Responsive Web Design

Product Designer

Develop for Good

Feb 2021 - Jan 2022 (11 months)

Collaborated with cross-functional team members (developers, designers & PMs) to design 4 unique user-centric products for 4 non-profits. Conducted weekly client check-ins to ensure alignment between project goals and company objectives, resulting in a 95% client satisfaction rate. Researched problems across 4 products, created design systems and prototypes based on client feedback, improving user

Agile Methodologies User Experience Design Thinking Design Strategy Design Systems Graphic Design Presentation

Lead UX Designer

Amici

Dec 2021 - Jul 2022 (7 months)

Conducted user research, including interviews, testing, and quantitative analysis, informing MVP creation, boosting user retention by 15%. Built a user community through a server, social media, and organizing 9 events in our mobile app, enhancing user understanding. Established a design system for consistent UI and workflow improvement, reducing design iterations by 20% and enhancing accessibility