
Hur Zaidi
@hurzaidi
I build data-led marketing, admissions, and outreach strategies that strengthen engagement and conversion.
What I'm looking for
At Beaconhouse National University, I drive data-led admissions strategy through CRM analytics, market intelligence, performance reporting, and targeted outreach to strengthen recruitment, scholarships, and yield outcomes.
Previously at Selmore Pharmaceuticals, I led a cross-functional sales and communication team and implemented outreach strategies that increased market engagement and revenue by 35%. I also developed digital campaigns, improved reporting and feedback tracking, and coordinated distributors, partners, and clients.
My experience at Transport for London strengthened my ability to manage public communication, incident response, accessibility, safety compliance, and stakeholder coordination in a fast-moving operational environment.
I bring an MSc in International Marketing and combine consumer insight, analytics, product positioning, and purposeful communication to support organisational objectives.
Experience
Work history, roles, and key accomplishments
Assistant Manager - Admissions Strategy and Analytics
Beaconhouse National University
Jan 2026 - Present (8 months)
Drive data-led admissions strategy through Hubspot analytics, market intelligence, and performance reporting to support outreach, scholarships, and yield optimization. Lead targeted outreach and access initiatives, applying pipeline analysis, KPI tracking, and ROI evaluation to enhance recruitment and funding outcomes.
Assistant Manager - Admissions Strategy & Analytics
Beaconhouse National University
Jan 2026 - Present (8 months)
Drive data-led admissions strategy through CRM analytics, market intelligence, and performance reporting to support outreach, scholarships, and yield optimization. Lead targeted outreach and access initiatives, applying pipeline analysis, KPI tracking, and ROI evaluation to enhance recruitment and funding outcomes.
Assistant Manager - Admissions Strategy and Analytics
Jan 2026 - Present (8 months)
Drive data-led admissions strategy through Hubspot analytics, market intelligence, and performance reporting to support outreach, scholarships, and yield optimization.
Lead targeted outreach and access initiatives, applying pipeline analysis, KPI tracking, and ROI evaluation to enhance recruitment and funding outcomes.
Delivered comprehensive customer service and safety support across London Underground stations, including control room operations, incident response, and live public announcements.
Ensured smooth station operations through effective crowd management, accessibility assistance, fault reporting, and real-time communication with station teams.
Analyzed recruitment data, competitor trends, and event performance to optimize strategies and maximize college exposure.
Managed agent relationships to achieve student recruitment targets effectively.
Conducted product demonstrations to enhance customer engagement
and drive sales.
Utilized customer feedback to identify trends and improve satisfaction
and operational efficiency.
Resolved customer concerns efficiently, boosting repeat interactions by
45%.
• Managed social media marketing campaigns to increase brand visibility and engagement.
• Collaborated with partners to enhance guest experience and drive customer satisfaction.
• Utilized Canva and Adobe to create visually appealing marketing materials.
• Implemented paid marketing strategies to reach target audiences effectively.
Education
Degrees, certifications, and relevant coursework
University of Dundee
Master of Science - MS, International Marketing
2022 - 2023
University of Dundee
Master of Science, International Marketing
2022 - 2023
Pursued an MSc in International Marketing, focusing on digital asset management, applied marketing research, and international marketing strategy.
University of Derby
Bachelor of Arts - BA, International Business Management
2021 - 2022
University of Derby
Bachelor of Arts, International Hospitality Business Management
2021 - 2022
Completed a BA in International Hospitality Business Management, covering business psychology, leadership, and strategic impact in a global marketplace.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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