Open to opportunities

Farah Rao

@farahrao

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Marketing-focused communications professional specializing in PR and digital engagement.

Pakistan

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What I'm looking for

I seek a communications or marketing role where I can lead PR and digital campaigns, manage events, mentor teams, and apply research-driven strategies to grow engagement and brand reputation.

I am a marketing and communications professional with experience in public relations, social media marketing, and customer-facing operations across education and retail sectors. I hold a BBA in Marketing and am completing an MPhil in Management Sciences (Marketing), specializing in influencer source expertise and purchase intention research.

In operational roles I improved service consistency by optimizing SOPs, managing floor operations, and training teams; in communications roles I built institutional reputations through events, PTMs, and targeted social campaigns that increased engagement. I am certified in graphic design and regularly produce visuals and collateral using Adobe Photoshop, Illustrator, and InDesign.

I combine analytical research training, hands-on event and campaign delivery, and strong stakeholder communication to drive measurable outcomes for institutions seeking better parent/community engagement, streamlined operations, and polished brand presence.

Experience

Work history, roles, and key accomplishments

Current

Public Relations Officer

Current

Askaria College

Jul 2025 - Present (4 months)

Built and maintained the college’s public image through communication with students, parents, and community; organized events, PTMs, and admission campaigns to increase engagement and streamline information flow.

Public Relations Event Management Media Relations Community Outreach Messaging Internal Communications

Floor Manager

Naval Administration

May 2023 - Jun 2025 (2 years 1 month)

Oversaw daily floor operations across sales, inventory, and support; optimized SOPs and floor layout to improve consistency, reduce rework, and enhance service quality.

Operations Management Inventory Control Scheduling

Admin & Social Media Coordinator

The Brainiacs School

Nov 2021 - Apr 2023 (1 year 5 months)

Managed administrative operations and executed social media marketing campaigns to drive admissions and engagement; produced content, monitored analytics, and supported digital communications.

Social Media Marketing Content Creation Community Management Analytics Administrative Support Event Promotion Copywriting Visual Editing

Customer Service Representative

Titanium Group

Oct 2020 - Oct 2021 (1 year)

Handled client inquiries and after-sales support for property listings; scheduled visits, maintained CRM records, and fostered client relationships to support repeat business.

Customer Service CRM Client Relations Database Management

Education

Degrees, certifications, and relevant coursework

Bahria University

Master of Philosophy, Management Sciences (Marketing)

Master of Philosophy in Management Sciences (Marketing) with research on source expertise's impact on purchase intention and coursework in advanced research methodology and organizational analysis.