hurab nair
@hurabnair
I drive digital growth, performance campaigns, and strategic media partnerships.
PakistanWhat I'm looking for
At XM, I lead end-to-end digital marketing across Facebook, Instagram, YouTube, TikTok, and Telegram, growing audience engagement within the trading community. I develop performance and content strategies aligned with business objectives, while using campaign and social metrics to provide data-driven insights to senior management.
I build strategic partnerships with Pakistani platforms including Dawn, ProPakistani, Tapmad, and The Express Tribune. I've also onboarded influencers, affiliates, and media partners to expand reach, strengthen brand positioning, and deliver high-impact collaborations.
Previously, at Green Cotton Company in Kuala Lumpur, I developed its website and online presence, supported customers through digital services, and managed Google Ads campaigns to generate qualified leads. I also created online marketing campaigns and illustrations that increased website traffic and sales.
Alongside marketing, I translate and localize website, product, promotional, and social content for XM, with more than 30 million words translated. My background in data analysis, quality assurance, event marketing, and cross-functional coordination helps me connect strategy, content, and measurable growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager – Growth, Performance & Strategic Partnerships
XM
Jun 2020 - Present (6 years 3 months)
Led end-to-end digital marketing strategy across Facebook, Instagram, YouTube, TikTok, and Telegram, driving significant audience growth and engagement. Developed and executed growth-focused content and performance strategies aligned with business objectives.
Education
Degrees, certifications, and relevant coursework
Cultural entrepreneurship
Cultural Entrepreneurship
2017 - 2017
Cultural entrepreneurship program in Melbourne, Australia.
Statistical packages for Social Sciences
Training, Statistics
2016 - 2016
Training in Statistical packages for Social Sciences at Kinnaird College for Women, Lahore, Pakistan.
Modern University Governance Program, Higher Education Commission
Training, University Governance
2015 - 2015
Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan.
Quality Assurance Agency (QAA)
Training, Quality Assurance
2015 - 2015
Training in Quality Assurance at Quality Assurance Agency (QAA), Lahore, Pakistan.
Modern University Governance Program, Higher Education Commission
Training, University Governance
2015 - 2015
Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan.
Modern University Governance Program, Higher Education Commission
Training, University Governance
2014 - 2014
Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan.
University of Lahore
Workshop, Quality Rankings
2013 - 2013
Technical Sessions of 1st International Workshop on Quality based rankings at University of Lahore, Lahore, Pakistan.
University of Management and Technology
Training, Quantitative Analysis
2013 - 2013
Training in Advanced Quantitative Analysis through SPSS & AMOS at University of Management and Technology, Lahore, Pakistan.
Khyber Medical University
Training, Data Analysis
2013 - 2013
Training in Advance techniques in Data Analysis at Khyber Medical University, Peshawar, Pakistan.
Kinnaird College for Women
Training, Research
2013 - 2013
Training in Research methodologies at Kinnaird College for Women, Lahore, Pakistan.
Kinnaird College for Women
Training, Teaching
2013 - 2013
Training in Teaching methodologies at Kinnaird College for Women, Lahore, Pakistan.
Kinnaird College for Women
Training, Psychology
2013 - 2013
Training in Psychological Dynamics in Teaching at Kinnaird College for Women, Lahore, Pakistan.
Kinnaird College for Women
Training, Teaching
2012 - 2012
Teach the Teacher Assessment Team training at Kinnaird College for Women, Lahore, Pakistan.
Punjab University
Training, Quality Enhancement
2012 - 2012
Training in Techniques and role of Quality Enhancement Cell at Punjab University, Lahore, Pakistan.
Kinnaird College for Women
Training, Self-Assessment
2012 - 2012
Training in How to write Self-Assessment Report at Kinnaird College for Women, Lahore, Pakistan.
Kinnaird College for Women
Workshop, Assessment
2011 - 2011
Assessment Report Workshop at Kinnaird College for Women, Lahore, Pakistan.
Kinnaird College For Women
Bachelor of Science, Economics
2007 - 2011
Bachelor's of Sciences in Economics from Kinnaird College For Women, Lahore, Pakistan.
Ayesha Siddiqa College
Intermediate, Computer Science
2005 - 2007
Intermediate in Computer Sciences from Ayesha Siddiqa College, Lahore, Pakistan.
Sacred Heart Cathedral High School
High School Diploma, Sciences
2003 - 2005
High School Diploma in Sciences from Sacred Heart Cathedral High School, Lahore, Pakistan.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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