Hunter McGuinness
@huntermcguinness
Product manager blending data, geospatial analytics, and cross-functional leadership to deliver user-centered web and mobile products.
What I'm looking for
I am a product manager with five years leading web, mobile, and analytics products and an additional five years in data and geospatial analytics consulting. I excel at structuring ambiguous problems, conducting user research, and defining the why so teams can focus on what matters.
I have led end-to-end SDLC efforts, reorganized product and engineering teams to increase velocity, and built analytics and spatial data platforms that informed market planning and scaled reporting across organizations. My work includes 0→1 development of platform modules, building BI standards and data dictionaries, and shipping a flagship FSM mobile app used by hundreds of customers.
I partner closely with design, engineering, and executives to set strategic roadmaps, simplify complex workflows, and create consistent UX and documentation practices that reduce bugs and increase adoption. I bring a data-driven, user-focused approach to product discovery, prioritization, and delivery.
Experience
Work history, roles, and key accomplishments
Product Manager, BI
Renovo Home Partners
Jun 2025 - Nov 2025 (5 months)
Established cross-functional BI governance, restructured engineering teams, and introduced product discovery and reporting standards that improved sprint velocity, clarified ownership, and increased report adoption. Developed a spatial branch-and-customer location platform to inform market planning.
Product Manager, Mobile
Sera Systems
Jul 2024 - Jun 2025 (11 months)
Led product and engineering reorganization and owned end-to-end development and launch of a FSM mobile/tablet app for 170 companies, improving UX, reducing pre-release bugs, and informing long-term roadmap through ICP definition. Contributed to product winning HVAC Best Value for Money.
Owner & Consultant
Spatial Data Lab
Dec 2020 - Feb 2025 (4 years 2 months)
Operated an independent geospatial analytics consultancy delivering data transformation and location intelligence solutions that optimized supply chains and reduced delivery times and real estate footprint for clients.
Product Manager
Vytal
Aug 2021 - Jul 2024 (2 years 11 months)
Joined as employee #5 and led 0→1 development of core platform modules (client management, capital project planning, utility/emissions analytics), growing platform usage from 20 internal users to 1,500 MAU and scaling the team to ~40 employees.
Product Lead, Reporting & Analytics
RefineRE
Dec 2020 - Aug 2021 (8 months)
Managed product for a commercial real estate analytics startup, reorganized product around core customer pain points, and rolled out consistent dashboard design standards to improve UX and marketability.
Sr. Consultant
Cresa
Oct 2019 - Dec 2020 (1 year 2 months)
Built location intelligence tools using Alteryx, Tableau, and GIS to support corporate and retail clients in market selection and location strategy, focusing on cost, workforce availability, and competitive landscape.
Consultant
Peloton CRE
Mar 2017 - Oct 2019 (2 years 7 months)
Developed location analytics tools with Alteryx, Tableau, and GIS to support regional commercial real estate market research and expansion decisions.
GIS & Research Analyst
ESRP
Nov 2015 - Mar 2017 (1 year 4 months)
Delivered interactive reports and maps using Tableau, ArcGIS, and Alteryx to support client relocation and expansion decisions with actionable spatial insights.
Education
Degrees, certifications, and relevant coursework
University of North Texas
Master of Science, Advanced Data Analytics
2019 - 2021
Completed a Master of Science in Advanced Data Analytics with a focus on data mining and supervised and unsupervised machine learning using Python, R, and SAS.
University of North Texas
Bachelor of Science, Business Geography & GIS
2012 - 2016
Earned a Bachelor of Science in Business Geography & GIS focusing on spatial analytics, business location strategy, and geographic information science.
Availability
Location
Authorized to work in
Website
huntermcguinness.comJob categories
Skills
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