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Hugo De Zela

@hugodezela

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Experienced Delivery Manager specializing in digital transformation and ecommerce.

Peru

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What I'm looking for

I am seeking a role that allows me to lead innovative projects in digital transformation, with a focus on collaboration and growth opportunities.

With over 20 years of experience as a Delivery Manager, I have successfully led digital transformation and ecommerce projects across Latin America. My expertise lies in managing cross-functional teams, architecting scalable systems, and delivering omnichannel solutions using platforms like Magento, VTEX, and Shopify. I am proud to have delivered over 30 projects that consistently drive performance, enhance customer experience, and foster innovation.

Throughout my career, I have been recognized for my ability to engage stakeholders effectively and implement Agile methodologies to ensure operational excellence. My leadership has resulted in multiple Ecommerce of the Year awards for my clients, showcasing my commitment to delivering high-quality solutions that meet their unique needs. I thrive in dynamic environments where I can leverage my technical leadership and collaborative skills to achieve outstanding results.

Experience

Work history, roles, and key accomplishments

Current

Delivery Manager

Current

Linets / ACID Labs

Sep 2021 - Present (3 years 10 months)

Led requirements analysis and architectural planning across diverse industries, enabling clients to launch scalable and customer-centric platforms. Delivered high-performance ecommerce implementations for major brands, achieving 4 Ecommerce of the Year awards.

Magento Shopify Agile Scrum Scalability Project Delivery Stakeholder Management Team Collaboration

Project Management Consultant

Freelance

Nov 2020 - Present (4 years 8 months)

Architected and led planning for Grupo EFE’s Magento upgrade, ensuring performance and scalability. Delivered Promelsa’s robust and user-friendly Magento ecommerce platform, which consistently grew 15% monthly post-launch.

Magento Project Management Scalability Performance Optimization User Experience ECommerce Platforms

Lead Software Engineer

Kandavu / Klikealo Latam

Feb 2017 - Present (8 years 5 months)

Delivered ecommerce platforms for various brands using VTEX and Magento, earning 7 Ecommerce of the Year awards. Drove digital strategy initiatives, aligning technology with marketing and customer engagement goals.

VTEX Magento Digital Strategy ECommerce Platforms Customer Engagement Software Engineering

Project Management Consultant

Freelance

Aug 2012 - Present (12 years 11 months)

Created a smart button solution for a hotel chain, reducing manual tasks by 1,500 monthly hours. Developed an NLP-based assistant for hotel front desk operations, improving efficiency and reducing on-phone time by over 50%.

NLP Automation Project Management

Chief Technology Officer

WiNet / WiMedia / WIN

Jul 2010 - Present (15 years)

Designed a scalable streaming system for STBs and surveillance, delivering over 100,000 hours of video. Built a high-performance cloud collaboration platform managing approximately 30TB of monthly data.

Data Management System Design Acquisition Strategy Chief Technology Officer

Lead Software Engineer

Idea Multimedia

Feb 2009 - Present (16 years 5 months)

Developed an ingest and streaming system for an online TV channel, enabling real-time content delivery and serving millions of monthly hours. Engineered proto-CDN infrastructure in partnership with local ISPs, improving performance and cost-efficiency.

Content Delivery CDN Performance Optimization Software Engineering

CEO and Co-Founder

LearnSpeakRead

Jun 2006 - Present (19 years 1 month)

Built an e-learning platform with real-time video and training tools, reducing training costs by 75%. Successfully sold the technology to a mining company for global deployment in workforce training.

E Learning Video Conferencing Business Development

Education

Degrees, certifications, and relevant coursework

Adobe Systems

Certiﬁcation, Adobe Commerce

Completed the Adobe Commerce Professional certification, demonstrating expertise in Adobe's e-commerce platform. This global certification validates advanced skills in managing and optimizing Adobe Commerce solutions.

Formax Certiﬁcations

Certiﬁcation, Project Management

Obtained certification in Agile Project Management, focusing on methodologies for efficient project delivery. This certification enhances skills in leading agile teams and managing complex projects.

Image Campus

Master, Graphic Design

Completed a Master's degree in Graphic Design, focusing on advanced design principles and techniques. Developed expertise in visual communication and digital media.

Universidad Del Salvador

Bachelor, International Relations

Studied International Relations, gaining a comprehensive understanding of global political and economic systems. Developed analytical and critical thinking skills applicable to diverse international contexts.

Universidad Tecnológica Nacional

Systems Engineering, Web Architecture and Development

Focused on Web Architecture and Development within Systems Engineering, acquiring skills in designing and implementing robust web solutions. Gained expertise in various aspects of software development and system architecture.