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Hugo Carvajal

@hugocarvajal

Creative Director at Starke Marketing who redesigned its corporate website and implemented AI workflows for faster, more consistent design delivery.

Mexico

Message

At Starke Marketing, I provided creative direction across digital campaigns, responsive websites, and brand identity projects for international clients. I redesigned the agency’s corporate website and implemented AI-powered design workflows to reduce delivery times and improve visual consistency.

I’ve designed and developed more than 500 websites, including the Crayola Mexico website and the Teletón Mexico 2003 site, where the donation counter synchronized in real time with the broadcast. My work spans UX/UI, brand identity, large-format design, and digital experiences for clients and projects across Mexico and the United States.

Experience

Work history, roles, and key accomplishments

Senior Crossmedia Designer

Starke Marketing

Jan 2023 - Jan 2025 (2 years)

Provided creative direction across 50+ projects including digital ad campaigns, responsive websites, and brand identity for international clients. Redesigned the agency's corporate website and implemented AI-powered automation workflows for design asset production.

Creative Direction Digital Advertising Responsive Design Brand Identity AI Workflow Automation Design Systems Brand Guidelines

UX/UI Specialist

Bambu

Jan 2022 - Jan 2023 (1 year)

Designed end-to-end UX/UI for a B2B2C loyalty program management platform, including information architecture, user flows, and high-fidelity Figma prototypes. Collaborated in agile sprints with the development team to ensure implementation fidelity.

UX UI Design Information Architecture User Flows Figma Prototyping Agile B2B2C Loyalty Programs

Senior Designer (Ads & Digital)

ONE400

Jan 2021 - Jan 2022 (1 year)

Designed high-performance digital campaigns for 35 clients in the U.S. legal sector, producing conversion-optimized creative assets for social media, display, landing pages, and email marketing. Adapted visual messaging to segmented legal niche audiences.

Digital Campaigns Social Media Display Advertising Landing Pages Email Marketing Conversion Rate Optimization Legal Industry

Creative Director

ANCMPM — National Association of Mexican World Heritage Citi

Jan 2018 - Jan 2021 (3 years)

Created the Association's full corporate identity including logo, brand manual, and visual system. Developed the global institutional website and digital dossiers for UNESCO World Heritage Cities, and art directed editorial publications.

Corporate Identity Brand Guidelines Visual Systems Web Development Art Direction Editorial Design Social Media Strategy