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Hugo Baguma

@hugobaguma

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Sales manager in FMCG and telecom distribution who grew market share 15% and reduced stock-outs 27%.

Congo, The Democratic Republic of the

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At Transition Holdings - DRcongo, I built and maintained relationships with 20+ key distributors, negotiating terms and merchandising placement. That work grew market share by 15% in 12 months.

I developed Power BI dashboards to monitor sell-out rates and inventory days, reducing stock-outs by 27%. I also trained 50+ sales agents on brand fundamentals and visual standards, improving sell-through rates by 18%.

At VELI BC, I handled 50+ daily client inquiries through live chat, email, and phone, and conducted KYC and compliance verification. I resolved complex disputes and identified high-value accounts, increasing monthly engagement by 21%.

Experience

Work history, roles, and key accomplishments

Current

Customer Care Executive

Current

VELI BC

Feb 2025 - Present (1 year 8 months)

Managed 50+ daily client inquiries via live chat, email, and phone, conducted KYC and compliance verification, and resolved complex disputes. Identified high-value accounts and increased monthly engagement by 21%.

Live Chat Email Support Phone Support CRM KYC Compliance Dispute Resolution Upselling Client Engagement Account Management

Area Sales Manager - Category & Channel Development

Transition Holdings

Oct 2022 - Feb 2025 (2 years 4 months)

Acted as primary liaison between commercial teams and category strategy, driving FMCG/telecom distribution across multiple provinces. Built relationships with 20+ key distributors, grew market share by 15%, and reduced stock-outs by 27%.

FMCG Telecommunications Distribution Key Account Management Negotiation Power BI Sales Forecasting Market Segmentation Training Channel Development

Consultant of Security Expert

European Union election observation mission (GIZ)

Nov 2023 - Jan 2024 (2 months)

Supported operational and logistical management for a large-scale international election observation mission. Coordinated satellite tracking systems, monitored security incidents, and delivered analytical reporting and risk assessments.

Operational Management Logistics Satellite Tracking Security Monitoring Risk Assessment Reporting Training

Liaison Officer – B2B Category Activation

Multi Task Company sarl

May 2020 - Oct 2022 (2 years 5 months)

Co-managed 100+ brand ambassadors and 50 sales agents for Fiber-to-the-Home projects, ensuring alignment of sales execution with marketing strategies. Led lead generation and client engagement strategies for B2B clients.

Lead Generation B2B Sales Client Engagement Team Management HR Solutions Sales Operations FTTH

Regional Sales Supervisor - Trade Marketing & Distribution

Marsavco SA

Dec 2017 - May 2020 (2 years 5 months)

Achieved 90% distribution reach and exceeded KPI targets through strategic promotional campaigns and rigorous vendor management. Streamlined order placement cycles and launched new products across 3 provinces.

Trade Marketing Distribution Vendor Management SWOT Analysis Order Management Product Launch KPI Management