Hisham Ayad

I’m a regional travel-tech and airline commercial executive with 20+ years of experience leading B2B airline partnerships, distribution strategy, and regional growth across EMEA. I focus on turning complex ecosystems—airline distribution, GDS connectivity, and payments—into measurable revenue outcomes.

As Founder and Business Development Director at Travolic, I lead multi-market partnerships with airlines, OTAs, and payment providers. I negotiate multi-year commercial agreements, oversee technical integrations (GDS, APIs, payments), and represent the business with senior partners and industry stakeholders.

I’ve consistently delivered growth through structured commercial strategy and performance management. I developed and executed business growth strategies that drove a 30% revenue increase and expanded into 11 new regions, while building partnerships with 200+ airlines, hotels, and OTAs and increasing monthly active users by 20%.

Previously, at Air Cairo, I managed airline eCommerce and distribution strategy, including migration to Amadeus GDS and e-Retail, and partnership management with metasearch and aggregators—contributing $12.5M in first-year revenue after migration. I also advise executive leadership as an Ecommerce & Digital Marketing Consultant, including expanding payment partnerships with acquiring banks and PSPs and supporting Amadeus product and distribution initiatives.