Open to opportunities

Henry Kua

@henrykua

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Business development analyst focused on payments, product strategy, and data-driven revenue growth.

Malaysia

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What I'm looking for

I seek a role driving product and revenue growth in payments or digital banking, with cross-functional ownership, data-led decision making, and opportunities to lead product launches and process optimisation.

I am a business development analyst with experience managing payment product portfolios, P&L oversight, and cross-functional product launches within the banking sector. I combine a Commerce degree (majoring in Finance) with hands-on experience in feasibility studies, BRDs, regulatory documentation, and process improvements that enhanced user experience and operational efficiency.

I have worked on payments and banking products including online payments (DuitNow, IBFT, MAS & Bulk Payment), ATM & SST, OTC Banking Products, M2U Biz and Maybank2U/MAE app projects, and have client-facing experience as an HNW relationship manager delivering tailored financial solutions. I am completing IBM Data Analyst training and hold a Google Digital Marketing & E‑commerce certificate, and I bring strong skills in business development, project management, data analysis, and product marketing.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Content Support

Current

Independent Projects

Oct 2023 - Present (2 years)

Assisted filming and on-site content creation for a lifestyle/beauty KOL and coordinated with brands and agencies to deliver aligned campaign collateral and collaborations.

Content Creation Event Coordination Social Media Client Communication Contract Negotiation Creative Direction

Business Development Analyst

Maybank

Sep 2020 - Nov 2024 (4 years 2 months)

Managed a portfolio of payment products, monitored P&L and conducted data-driven projections that evaluated ROI for new initiatives, supporting strategic business growth and product launches.

Product Management Business Analysis Stakeholder Management Requirements Gathering Data Analysis Regulatory Compliance Process Improvement

HNW Relationship Manager

Maybank

Apr 2019 - Aug 2020 (1 year 4 months)

Maintained relationships with high-net-worth clients and optimized portfolios by providing tailored investment solutions and risk management strategies to meet investment and legacy planning goals.