At Gamesmart Asia Limited - Dr. Bingo, I lead end-to-end UX/UI for player accounts, loyalty, missions, tournaments and rewards across mobile and desktop. I also evolve the Design System and create visual assets for product and marketing.
At Bank Factory - BF Solutions, I redesigned account-opening steps, fields and validation, increasing conversion by 16%, reducing completion time by approximately four minutes and cutting related support requests by 46%. I also designed white-label banking apps and B2B workflows for clients including Natura, Contabilizei and Dock.
At Level Up LATAM, I used behavioral analytics, benchmarking and heuristic evaluation to identify checkout friction, increasing checkout completion by 2.4%. I designed responsive e-commerce journeys and iterated on them with Product, Engineering and Marketing.
I founded and designed CLARIO, an independent AI product that turns Play Store reviews into structured themes and actionable product insights. My work spans discovery, interaction design, prototyping and design systems, using tools including Figma, Claude and ChatGPT.
