Open to opportunities

Heisa Khairunisa

@heisakhairunisa

Message

I build trade partnerships, market-entry programmes, and public-private engagement across Indonesia and Southeast Asia.

Indonesia

Message

What I'm looking for

I'm looking to lead trade, market-entry, public-private partnership, or government engagement work that connects policy insight with commercial outcomes across Indonesia, ASEAN, and international markets.

I've led UK–Indonesia trade and investment programmes at the British Embassy Jakarta, generating £1M+ in qualified trade pipeline and coordinating G20 and B20 delegations including the UK Prime Minister. I translate policy, regulatory, and commercial developments into market intelligence and practical guidance for companies entering Indonesia.

Across Coral Triangle Center, Tramigo, and Kimia Farma, I've built commercial propositions, partnership strategies, and international launches across Southeast Asia and beyond. I bring hands-on experience in market access, government relations, pricing, P&L ownership, stakeholder engagement, and cross-border programme delivery.

Experience

Work history, roles, and key accomplishments

Current

Manager

Current

Coral Triangle Center

Dec 2025 - Present (8 months)

Closed partnership-led launches with corporate, government, and travel-trade partners, generating majority of first-year revenue and opening two new regional markets. Grew portfolio revenue 290% YoY, delivering IDR 1 billion within first three months.

Partnership Management Revenue Growth P&L management Budget Management Commercial Strategy Market Expansion

Business Development Manager

Tramigo

Jun 2025 - Dec 2025 (6 months)

Built go-to-market and partnership strategy for new IoT product lines, growing qualified lead generation 40% in six months. Owned pricing, pipeline, and client acquisition end-to-end.

Go To Market Strategy Partnership Strategy Lead Generation Pricing Strategy B2B Sales CRM

Marketing & Brand Activation Lead

British Embassy Jakarta

May 2022 - May 2025 (3 years)

Led G20 and B20 programmes for international delegations including the UK Prime Minister, coordinating 20+ stakeholders. Generated £1M+ in qualified trade pipeline through 70+ campaigns and produced market intelligence and sector briefings.

Trade Promotion Stakeholder Engagement Market Intelligence Briefings Campaign Management Budget Management Public Private Dialogue

Marketing Executive

Kimia Farma

Aug 2021 - May 2022 (9 months)

Led end-to-end launch of 11 international healthcare programmes across Southeast Asia and Africa, delivering USD 130K revenue and 73% YoY growth. Built market entry and pricing strategy through partnerships.

Market Entry Strategy Pricing Strategy International Business Healthcare Partnership Management P&L management Compliance

Brand Standards & Customer Experience Lead

CGV Cinemas Indonesia

Nov 2018 - Jan 2020 (1 year 2 months)

Converted 10,000+ monthly customer data points into service and merchandising decisions across 50+ locations, raising satisfaction 20% and retention 15%. Built national performance dashboards and standardised service policy.

Customer Experience Data Analysis Dashboarding Merchandising Performance Management

Assistant Sales Manager

Coca-Cola Europacific Partners

Feb 2017 - Apr 2018 (1 year 2 months)

Drove 12% sales growth (USD 120K) across 1,600+ retail outlets through distribution expansion and route-to-market optimisation. Managed 1,600 key accounts and 120 distributor partners.

Sales Management Distribution Route To Market Key Account Management Negotiation