Heidi Leonard

Developed high-performing SEO content for B2B and B2C clients, including landing pages, blogs, social content, and full-site copy. Conducted keyword research and search-intent analysis to improve rankings and organic traffic, translating complex offerings into clear messaging for target audiences.

Created multi-channel marketing content for program awareness and outreach, including blogs, social media, email campaigns, website copy, and alumni publications. Collaborated on campaign development, edited/proofread for clarity and accuracy, and adapted messaging and tone to connect with diverse audiences through persuasive storytelling.

Developed brand voice guidelines to ensure consistency across marketing materials and communication channels. Completed competitor analysis and created/adapted content for social media, websites, print, and video scripts, including designing social media graphics and visual assets to support campaigns.

Wrote and published news articles, feature stories, and editorials under tight deadlines. Conducted interviews and sourced information, ensuring accuracy through detailed fact-checking while producing content in AP style and editing/proofreading for clarity and readability.

Translated complex mortgage and financial concepts into clear, accessible language to improve client understanding and trust. Managed multiple loan files in a fast-paced environment while maintaining accuracy and strong client and stakeholder relationships.

Prepared and reviewed closing disclosures to ensure accuracy and compliance with lending regulations and company guidelines. Analyzed loan details and financial data, translating complex terms into client-friendly language and resolving discrepancies with lenders and internal teams to ensure timely, accurate document delivery.

Advised clients on auto loans, HELOCs, and mortgages by translating complex terms into clear guidance. Identified client needs and recommended loan solutions, achieving 140% of annual production goal within 8 months and building a referral network through trust and consistent communication.

Researched customer behavior and local market trends to inform content strategy and improve audience engagement. Wrote, edited, and scheduled social media content aligned with brand voice while supporting brand awareness growth, and managed shift operations to maintain team efficiency and customer satisfaction.

Earned a Bachelor of English from Butler University, completed in 2023.

Activities and societies: Created multi-channel marketing content (blogs, social, email, website copy, alumni publications) to support program awareness and outreach, including editing for clarity and adapting messaging to target audiences.

Participated in the Doctor of Medical Science Program at Butler University (Aug 2022 to May 2023).