Rocket Mortgage

We're a Detroit-based company obsessed with helping our clients achieve the dream of homeownership and financial freedom. Our flagship business, now known as Rocket Mortgage, was founded by Dan Gilbert in 1985. Since then, we've revolutionized the mortgage industry – twice – and taken our place as the industry leader. Today, the Rocket brand is synonymous with providing simple, fast and trusted digital solutions for complex transactions. When you need a mortgage, a real estate agent or a personal loan, Rocket gets you there fast.

Our history is an inspiration for the future. Founded by Dan Gilbert in 1985, Rocket Mortgage, known then as Rock Financial, was a brick-and-mortar mortgage company. Our first big break came in 1996 when we created Mortgage In A Box. The concept was simple: Fill out a mortgage application in the comfort of your home, at your leisure, and send it back when you're ready. Two months after Mortgage In A Box was released, we closed $35 million worth of loans. In 1999, we made several more significant moves. That's when we launched RockLoans.com, a branch-based lender site, changed our name to Quicken Loans, and partnered with Title Source, a title company we still work with today. In 2010, we decided it was time for a change of scenery. We moved from Livonia, Michigan, to downtown Detroit. This sparked a revitalization of not just the company, but an entire city. By the end of 2011, we achieved $30 billion in closed loan volume. At Rocket Companies, we like to say, “Innovation is rewarded. Execution is worshipped.” Nothing better illustrates this philosophy than Rocket Mortgage – the world's first completely online mortgage process – which we launched in 2015. We're proud to say that today, 98% of all the home loans we originate use the Rocket Mortgage technology. In 2017, we became the nation's largest residential mortgage lender, surpassing close to 30,000 lending institutions. We're proud to be based in downtown Detroit with offices across the country. Filling the needs in our communities is part of who we are.