Open to opportunities

Heidi Lawrence

@heidilawrence

Message

I manage operations and client experiences that keep service businesses running smoothly.

United States

Message

What I'm looking for

I'm looking for a role where I can support smooth operations, manage scheduling and communications, deliver excellent customer experiences, and bring organized, discreet administrative support to a collaborative team.

I've owned and operated GO FIG in West Hartford for nearly 20 years, managing the business's daily operations, scheduling, client communications, documentation, vendor coordination, inventory, and financial records.

I build lasting client relationships through personalized, responsive service, contributing to a 75–85% repeat client retention rate. I also managed social media, online reputation, and digital marketing efforts that earned Best of Yelp 2023 and more than 60 five-star reviews.

As a Cosmetology Educator at CT State Asnuntuck, I managed student records, attendance, scheduling, reports, and confidential documentation while supporting students and coordinating classroom operations with faculty.

Earlier at Aetna, I maintained confidential provider records, resolved documentation issues, and coordinated credentialing requests across internal departments. I'm focused on organized administrative support, dependable communication, and efficient day-to-day operations.

Experience

Work history, roles, and key accomplishments

Current

Owner | Business Operations & Client Experience Manager

Current

Go Fig

Jan 2005 - Present (21 years 7 months)

Managed all daily administrative operations including calendar management, appointment scheduling, email correspondence, client communications, and business documentation. Built long-term client relationships resulting in a 75–85% repeat client retention rate and earned Best of Yelp 2023 with over 60 five-star reviews.

Calendar Management Appointment Scheduling Email Management Client Communication Customer Relationship Management Documentation Inventory Management Financial Records Vendor coordination Social Media Management Digital Marketing Microsoft 365 Google Workspace GlossGenius Vagaro Square

Cosmetology Educator

CT State Asnuntuck

Nov 2024 - Apr 2026 (1 year 5 months)

Managed student records, attendance, scheduling, documentation, and classroom communications using Microsoft Office and digital learning platforms. Collaborated with faculty and leadership to improve communication and ensure smooth day-to-day program operations.

Microsoft Office Digital Learning Platforms Student Records Management Scheduling Documentation Digital Communication Collaboration Reporting Confidentiality

Credentialing Coordinator

Aetna

Jan 2006 - Aug 2009 (3 years 7 months)

Managed confidential provider records and maintained highly accurate documentation in compliance with organizational standards. Coordinated with multiple internal departments to ensure timely processing of credentialing requests.

Credentialing Documentation Customer Support Coordination Confidentiality