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Heena Kohli

@heenakohli

Content Lead at Sookti AI, turning agentic AI and SAP into founder-led storytelling that generated 244K+ organic impressions.

India

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What I'm looking for

Content Lead, Content Marketing Manager or Brand Manager roles, remote or based in Gurugram. Open to full-time, freelance, contract and project work across B2B and B2C, especially founder branding, B2B SaaS and AI companies.

At Sookti AI, I built the enterprise brand narrative for agentic AI and SAP across founder content, website copy, case studies, video, and sales collateral. Founder thought leadership generated 244K+ organic impressions and 5,050 engagements, while the company LinkedIn page grew to 1,071 followers with zero ad spend.

As an independent consultant, I served small businesses and growth-stage companies across B2B and B2C. I built LinkedIn founder voices for 8+ founders and C-suite leaders, helping drive 3–10x follower growth and inbound investor introductions, hires, partnerships, and sales conversations.

Earlier, at MatchPoint Solutions (now BayRock Labs), I built a new brand identity and created 50+ case studies across 15+ industries. My work has also included editorial features at BizzBuzz News, technical content for AI and conversational AI companies, and marketing campaigns for consumer brands.

Experience

Work history, roles, and key accomplishments

Current

Content Lead

Current

Sookti AI

Jan 2026 - Present (9 months)

Built Sookti AI's enterprise brand architecture from the ground up, translating complex agentic-AI and SAP capabilities into a cohesive narrative across founder thought leadership, website copy, LinkedIn posts, carousels, case studies, long-form articles, video, and sales collateral. Established founder Aditya Shankar as a leading LinkedIn voice in enterprise SAP, generating 244K+ organic impressi

Content Strategy Brand Management Thought Leadership LinkedIn Growth Audience Growth Carousel Webinar Marketing Event Marketing Sales Enablement AI First Marketing

Independent Marketing & Content Consultant

Self Employed

Jan 2025 - Dec 2025 (11 months)

Built an independent practice serving 5+ small and growth-stage businesses in B2B and B2C, providing end-to-end PR, social media, branding, design direction, founder content, and content strategy. Pioneered an AI-first offering with AI-built analytics and dashboards for clients.

Content Strategy PR Social Media Branding Design Direction Founder Content AI First Marketing Analytics Dashboarding

Content Lead

MatchPoint Solutions

Oct 2021 - Dec 2024 (3 years 2 months)

Built and launched a new brand identity from scratch, including differentiated value proposition, competitive positioning, and cohesive narrative that influenced sales close rates and attracted senior talent from Microsoft and Google. Created 50+ case studies across 15+ industries featuring Fortune 500 clients.

Brand Identity Content Strategy Case Studies Digital Transformation SEO HubSpot Automation Sales Enablement Event Marketing LinkedIn Growth

Columnist

BizzBuzz News

Jan 2023 - Nov 2024 (1 year 10 months)

Reported, interviewed and published 50+ thought-leader features, identifying compelling angles across business, startups and entrepreneurship; generated 100K+ website views and 2K+ Facebook interactions.

Journalism Interviewing Feature Writing Content Creation

Marketing Specialist

Affine Analytics

Sep 2020 - Sep 2021 (1 year)

Led a 6-month rebranding content strategy including new website, 3 core service microsites, landing pages, videos, and pre/post-launch LinkedIn and email campaigns, driving a 12% increase in website traffic. Delivered technical content for key verticals (AI, big data, gaming) including case studies, whitepapers, and SEO blogs generating qualified leads monthly.

Content Strategy Rebranding Web Development Landing Pages Video Production LinkedIn marketing Email Marketing SEO Case Studies Whitepapers

Content Writer

Enterprise Bot

Jan 2020 - Aug 2020 (7 months)

Created content strategy across product pages, industry verticals, use cases, and thought leadership, including SEO blogs, product video tutorials, and technical articles, growing website traffic 10% in 3 months. Developed sales enablement assets including proposals, pitch decks, investor presentations, and case-study one-pagers.

Content Strategy SEO Blog Writing Video Tutorials Technical Writer Sales Enablement Case Studies LinkedIn Advertising PR

Assistant Content Manager

Opus CDM

Mar 2019 - Dec 2019 (9 months)

Copywriter across premium consumer accounts including bugatti lifestyle, Molteni&C, Dada, Nolte, Seiko, Bren, Hands, Simply Sofas, and Infinitea, spanning digital, outdoor, print, and in-store campaigns. Directed brand strategy, social calendars, ad-film scripts, photoshoots, and product launches.

Copywriting Brand Strategy Social Media Ad Scripts Photo Shoots Product Launch

Content Writer

Treebo Hotels

Mar 2018 - Mar 2019 (1 year)

Built content strategy for website and OTAs including SEO blogs, marketing communications, press releases, and campaigns across email, SMS, and social, plus landing-page optimization, lifting bookings 10% in 6 months. Collaborated with Customer Success to keep messaging consistent across guest touchpoints.

Content Strategy SEO Blog Writing Marketing Communications Press Releases Email Marketing SMS Marketing Social Media Landing Page Optimization

Data Analyst

The Smart Cube

Jul 2017 - Mar 2018 (8 months)

Supported a top-50 Fortune 500 global pharmaceutical leader with data collection, cleaning, and analysis delivered as client-ready reports and interactive dashboards in advanced Excel and PowerPoint.

Data Analysis Data Collection Data Cleaning Excel PowerPoint Dashboarding