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Heba Hikal

@hebahikal

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Product Lead at CNTXT AI who owned TestAI, an enterprise platform for testing and optimizing AI agents.

Egypt

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At CNTXT AI, I owned product management and design for TestAI, an enterprise B2B SaaS platform for testing, evaluating, and optimizing AI agents. I led teams across product, design, and engineering, shaping the product vision, UX strategy, and roadmaps for enterprise AI products.

At Lune Data, I contributed to AI-driven fintech products, including budgeting, savings, and financial-goal experiences for the ADIB PFM app. Earlier, I led design across SaaS products at Resume Forrest and worked on smart-city solutions at Iotblue, including smart utilities and BlueOS.

Experience

Work history, roles, and key accomplishments

Product Lead & Design

CNTXT AI

Jun 2025 - Jun 2026 (1 year)

Led multidisciplinary product, design and engineering teams across end-to-end strategy, product management and design of enterprise AI agents and AI-powered solutions. Defined product vision, UX strategy and roadmaps with stakeholders, and led AI agent product experiences.

Product Management Design Leadership AI Agents Conversational UX Prompt Design Roadmapping Stakeholder Management Evaluation Frameworks

Design Lead

Lune Data

Sep 2024 - May 2025 (8 months)

Led the design team across AI-driven fintech products, partnering with product and engineering to translate business and customer needs into B2B and B2C products. Contributed to product strategy and experience direction across dashboards, white-label solutions and SDK-powered financial products.

Design Leadership Product Strategy Fintech B2B B2C White Label Solutions SDK Dashboarding

Design Lead

Resume Forrest

May 2023 - Aug 2024 (1 year 3 months)

Led the design team, driving product design from discovery to delivery across multiple SaaS products. Partnered with product and engineering to define strategy and align business goals with customer-centric experiences.

Design Leadership Product Design SaaS Generative AI Keyword Matching Mentorship Design Reviews UX best practices

UX Product Designer

Iotblue

Dec 2020 - May 2023 (2 years 5 months)

Designed mission-critical solutions for large-scale smart city projects, including the Octagon in Egypt's New Administrative Capital and sports city. Led design of smart utility solutions and owned the end-to-end process across research, stakeholder workshops, journey mapping, information architecture, prototyping, usability testing and handoff.

UX Design Product Design Smart City IoT Research Stakeholder Workshops Journey Mapping Information Architecture Prototyping Usability Testing

UX/UI Designer

Swira Designs

Nov 2019 - Oct 2020 (11 months)

Translated user needs and business requirements into user flows, information architecture, wireframes, prototypes and high-fidelity UI. Conducted user research, competitor analysis and usability testing, and created responsive product experiences.