Open to opportunities

Sharafat Ali

@sharafatali

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Amazon Brand Manager scaling DTC brands with data-driven PPC, analytics, and conversion optimization.

Pakistan

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What I'm looking for

I’m looking for a role where I can scale Amazon brands with data-driven PPC and analytics—building durable profitability, improving conversion rates, and working cross-functionally on listings and creative for long-term growth.

I’m an Amazon Brand Manager focused on scaling brands through data-driven advertising, brand analytics, and conversion optimization. I align PPC with brand strategy for profitability, ranking, and long-term growth—so results go beyond simply lowering ACOS.

In my recent role, I managed and scaled 5+ DTC brands across US, UK, and AUS marketplaces with a $200K+ monthly ad budget. I reduced wasted spend by 22% using bulk operations, search term mining, and dayparting, while leveraging Brand Analytics, Helium 10, and DataRova to track competitors, keyword share, and category trends.

Across Amazon Account Management and an earlier PPC internship, I owned performance from launch to scale—building campaign structures, improving CTR through creative testing, maintaining TACOS/ACOS targets, optimizing bids and budgets, and supporting listing optimization (titles, bullets, backend keywords) to improve CVR and account health.

Experience

Work history, roles, and key accomplishments

Amazon Brand Manager

Full Circle

Jan 2025 - Jan 2026 (1 year)

Managed and scaled 5+ DTC brands across US, UK, and AUS marketplaces with a $200K+ monthly ad budget. Aligned PPC strategy with brand goals and reduced wasted spend by 22% using search term mining and dayparting.

Amazon PPC PPC Strategy Dayparting Brand Analytics Competitor Analysis Keyword Share Analysis Listing Optimization Creative Testing Conversion Rate Optimization (CRO)Microsoft Excel Spreadsheets

Amazon Account Manager

Virtualin

Oct 2024 - Mar 2025 (5 months)

Managed PPC and growth strategy for 5 brands from launch to scale. Improved CTR by 40% through creative testing and placement optimization while maintaining TACOS under 5% for two brands.

Amazon PPC Creative Testing CTR Optimization TACoS Management Keyword Mapping Conversion Rate Optimization (CRO)

Amazon Account Manager

UpThrive

May 2023 - Sep 2024 (1 year 4 months)

Managed day-to-day operations for multiple Amazon seller accounts across US and UK marketplaces, focusing on sales growth, ad efficiency, and listing health. Planned and executed PPC strategies (SP & SB), improved visibility with keyword research and search term mining, and optimized bids and targeting to reduce wasted spend and stabilize ACOS.

Amazon PPC PPC Strategy Keyword Research Competitor Analysis Bid Optimization ACoS Optimization Listing Optimization Title Optimization Bullet Optimization Inventory Management Account Health Monitoring Buy Box Troubleshooting Suppressed Listings Catalog Error Monitoring performance reporting Microsoft Excel Google Sheets

Customer Support Representative

Mindbridge Kot Lakhpatt

Oct 2022 - Dec 2023 (1 year 2 months)

Worked as a Customer Support Representative at Mindbridge Kot Lakhpatt. (Role details not provided in the source.)

Amazon PPC Intern

UpThrive

Feb 2023 - Apr 2023 (2 months)

Supported keyword research, campaign setup, and daily performance monitoring for Sponsored Product and Sponsored Brand campaigns. Helped optimize bids, budgets, negative keywords, and analyzed search term reports and competitor ads to reduce wasted ad spend.