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Hasmik Hambardzumyan

@hasmikhambardzumyan

Marketing Research Manager at Detskiy Mir, using customer research and A/B tests to guide product, marketing, and retail decisions.

Russian Federation

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At Detskiy Mir, I lead quantitative customer and market research, including tracking studies, Usage & Attitude research, and product-focused studies. I also design and analyze A/B tests for packaging and advertising creatives.

I translate customer experience and behavioral data into recommendations for product, marketing, and retail decisions. I prepare reports, dashboards, and executive presentations using Excel, PowerPoint, and Power BI.

At Ipsos Comcon, I managed and coordinated quantitative research projects from questionnaire review and fieldwork through data quality control, analysis, and reporting. I supported Customer Experience and Brand Health Tracking projects and tested online survey logic.

Earlier, I worked as a Teaching Assistant at National Research University Higher School of Economics (HSE), a Sales Manager at Programmatic Group, a Customer Service Specialist at MTS (Mobile TeleSystems), and an Economic Planning Intern at Gazprom Armenia.

Experience

Work history, roles, and key accomplishments

Current

Marketing Research Manager

Current

Detskiy Mir

Jan 2025 - Present (1 year 9 months)

Leads quantitative customer and market research, including tracking studies, U&A research, and product-focused studies. Designs and analyzes A/B tests for packaging and advertising creatives, and prepares analytical reports and dashboards.

Quantitative Research Study Tracking Usage and Attitude (U&A) Research A B Testing Data Analysis Excel PowerPoint Power BI

Research Manager, CX

Ipsos Comcon

Jan 2024 - Dec 2024 (11 months)

Managed the full cycle of market research projects from questionnaire review and fieldwork coordination through data quality control, analysis, and client reporting. Coordinated project timelines and communication across clients, fieldwork, and internal research teams.

Market Research Project Management Data Quality Control Survey Design Excel PowerPoint CX BHT

Research Executive

Ipsos Comcon

Apr 2021 - Dec 2023 (2 years 8 months)

Coordinated end-to-end execution of quantitative research projects, including survey checks, fieldwork operations, data validation, and reporting. Tested questionnaire logic for online surveys and supported data quality assurance.

Quantitative Research Survey Testing Data Validation Excel PowerPoint CX BHT

Teaching Assistant

National Research University Higher School of Economics (HSE

Jan 2021 - May 2023 (2 years 4 months)

Supported course planning, digital platform administration, and coordination between students and faculty. Developed assessment frameworks and provided technical administration for online educational courses.

Course Planning Digital Platforms Assessment Development Technical Administration

Sales Manager

Programmatic Group

Apr 2019 - May 2020 (1 year 1 month)

Negotiated with senior marketing and business executives, including CMO- and CEO-level stakeholders. Maintained invoicing, payment tracking, and operational reporting.

Negotiation Stakeholder Management Invoicing Payment Tracking Operational Reporting

Customer Service Specialist

MTS (Mobile TeleSystems)

Aug 2017 - Jul 2018 (11 months)

Handled outbound customer communications, information verification, and sales/service support.

Customer Service Communication Skills Sales Support

Economic Planning Intern

Gazprom Armenia

Jul 2016 - Jul 2016 (0 months)

Supported payroll calculations and administrative processes in the economic planning department.

Payroll Administrative Support Economic Planning

Education

Degrees, certifications, and relevant coursework

ETS

TOEFL, English Language

TOEFL certification from ETS, completed in 2024.

Higher School of Business, HSE University

MSc, Marketing

MSc in Marketing with a focus on Digital Technologies and Marketing Communications from the Higher School of Business, HSE University, completed in 2022.