At Magnit, I owned analytics and technical execution for CVM campaigns across retention and subscription product teams. I partnered with the Product Manager on customer segments and experiment design, then evaluated results from audience preparation through final statistical analysis.
I initiated reactivation campaigns for former subscribers that increased subscription acquisition by ~10%. I also evaluated loyalty and spending incentives, identifying a fixed-bonus approach with the strongest sustained incremental subscription conversion versus control; it was adopted for recurring campaigns.
At Magnit, I migrated the campaign-effectiveness pipeline from DB2 to Greenplum by rewriting ~15 SQL scripts. I contributed to campaign-evaluation automation and built DataLens dashboards for CVM and churn monitoring.
I'm developing Park Intelligence, an amusement-park analytics prototype based on ~600K real transactions. I defined its data model and business rules, and built data-processing workflows, SQLite storage and an analytical dashboard; production deployment and business impact have not yet been evaluated.
