At Akvateq, I own positioning and demand generation for a platform serving roofing, solar and HVAC contractors. I rebuilt go-to-market around separate sales and service motions, opening a new segment and increasing MRR 21% in two months.
I built the evidence base by mining about 1,400 competitor reviews, then directed the landing pages, ad creative, explainers and playbooks. I own paid media end to end, holding CPL at $145 while increasing lead volume 42%, and rebuilt a campaign that had reached $681 per lead to settle near $92.
At Wholesome Psych, I rebuilt landing pages and tracking alongside campaigns, increasing lead volume 38% at a $59.17 CPA. I also defined the brand voice and grew SEO from zero to an average keyword rank of about 34 in three months.
At Amanrasoft, I led performance for a US-facing apparel business, directed a team of ten across content and SEO, and delivered 7× ROAS. I also launched a D2C Shopify store and its supporting stack. Before that, I co-founded Firstwish and 0KM Tour Planners, building brands and marketing channels while running business operations.
