Harold Herb
@haroldherb
Founder and product designer building brands, systems, and user experiences.
What I'm looking for
I’m a Founder and Product Designer who blends brand identity, product design, and user experience into work teams can ship with confidence. My career spans from early product and design execution to leading design organizations and building repeatable design systems.
In 2024, I founded an international advertising agency and entertainment studio, creating brand identity and flagship products while supporting multiple short films recognized across major qualifying film festivals. Through this work, I’ve focused on disciplined creative direction—translating vision into deliverables that perform.
As Head of Design (2018–2020), I oversaw art direction and project management across product design, brand identity, user experience, and websites. I hired and managed four designers, then created and implemented design processes, documentation, systems, and libraries to make quality consistent at scale.
Earlier roles strengthened my craft across UX and front-end translation, from Senior Product Designer work on a Zillow group platform to Lead Designer responsibilities at Hired.com. I bring hands-on strengths in user research, design sprints, prototyping, and implementation-ready UI (Figma, HTML5, CSS3), plus AI-enabled workflows for prompt engineering and experimentation.
Experience
Work history, roles, and key accomplishments
Founder & Product Designer
Harold Herb
Jan 2024 - Present (2 years 4 months)
Founded an international advertising and entertainment studio with 25 film festival nominations and 7 wins to date, across Oscar-qualifying festival circuits including Cannes and Tribeca. Created brand identities and flagship products for Relic, Island Global Company, ATLS, EMP, and Reality Theater.
Head of Design
O(1) Labs
Jan 2018 - Jan 2020 (2 years)
Oversaw art direction and project management across product design, UX, and website work, and hired and managed four designers. Created and implemented design processes, documentation, and reusable systems and libraries.
Co-founder & CEO
Notorii
Jan 2014 - Jan 2019 (5 years)
Co-founded a multidisciplinary design consultancy providing identity, product, and user experience work for technology clients. Led strategy and execution across design deliverables from concept through delivery.
Senior Product Designer
Zillow
Jan 2015 - Jan 2016 (1 year)
Designed brand, product, and user experience for a new Zillow group platform, delivered within an 8-month timeframe. Collaborated with a project manager and five engineers on information architecture, wireframes, prototypes, design sprints, user testing, and deployment.
Founding Lead Designer
Hired.com
Jan 2013 - Jan 2014 (1 year)
Joined the founding team as Lead Designer, driving product design, marketing design, visual identity, web design, and packaging. Conceptualized and executed the rebrand of Developer Auction to Hired.com across digital and physical media in 12 weeks.
Front-End Designer
MESS
Jan 2011 - Jan 2012 (1 year)
Worked as a Front-End Designer at MESS, a creative agency contracted by Flipboard, translating high-end print experiences to Flipboard iOS and Android apps. Collaborated with the Flipboard team and publishers to adapt content for mobile reading experiences.
Education
Degrees, certifications, and relevant coursework
Madison College
Graphic Design & Illustration
2010 - 2011
Studied Graphic Design & Illustration at Madison College from 2010 to 2011.
University of Wisconsin–Madison
Mechanical Engineering
2007 - 2009
Studied Mechanical Engineering at the University of Wisconsin–Madison from 2007 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
haroldherb.comJob categories
Skills
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