Dapinder Shergill

Managed PPC campaigns and content marketing for SMEs across India, the US, and Canada, optimizing bids and account structure to improve performance and ROI. Produced weekly/monthly client reports and leveraged tools to drive data-driven decisions that increased campaign efficiency.

Led and mentored a digital marketing team, improving morale and performance through training, process improvements, and knowledge-base development that reduced support time and increased team efficiency. Managed budgets, resources, and campaign workflows to meet business goals.

Performed root-cause analysis and troubleshooting for Adobe product issues, documented resolutions, and delivered training materials to improve team knowledge and customer satisfaction. Collaborated with engineering and operations to resolve complex cases.

Provided technical assistance for software/hardware issues, served as primary support liaison, and implemented processes (including a ticketing system) to track and resolve customer inquiries promptly. Ensured high-quality, service-oriented customer interactions.

Developed marketing strategies, pricing and distribution plans, and organized events to promote company services, contributing to business development and client acquisition. Negotiated with vendors and managed promotional activities across cities.

Completed the Cisco Certified Networking Associate (CCNA) course from January to June 2009.

Graduated with a Bachelor of Technology in Electronics and Communication Engineering in March 2009.