Hans Boakye

Spearheaded creative concept development and execution for multi-channel campaigns across Central and West Africa. Directed the agency's creative output, led and mentored a multidisciplinary team, and supervised end-to-end video and photoshoot production.

Secured STAR Beer (GGBL) and PZ Cussons accounts through leading pitches, including new product and brand launches. Developed creative strategy and content for multiple clients and oversaw campaign execution from ideation to rollout.

Functioned as creative gatekeeper, ensuring all campaigns adhered to brand guidelines across the agency's client roster. Steered a creative team in delivering work for major clients and directed major campaigns including Enterprise Group's 'Dream Big With Us' and MTN Ghana initiatives.

Collaborated with copywriters to conceptualise creative executions that met client briefs. Selected and directed photography, artwork, and design elements for campaign visuals, establishing the visual look and style of advertising campaigns.

Generated graphic design solutions tailored to client briefs, employing a range of design techniques and software. Produced final design deliverables, including logos, banners, and packaging, and contributed to high-profile projects such as the Maersk Line Vessel Naming campaign.

Designed marketing and branding materials to support client campaigns.

Pursued a Bachelor of Arts in Communication Design, focusing on visual communication and design principles.

Completed secondary education and obtained the West African Senior School Certificate Examination (WASSCE).

Completed the TBWA Brand Disruption Course.

Completed a course in Project Management.

Completed a course in Design Thinking.

Completed a course in User Experience Design.