Open to opportunities

Aaron Acquah

@acquahbaaron

Message

Creative Director and Brand Strategist with 8+ years crafting story-driven visuals that grow trust and performance.

Ghana

Message

What I'm looking for

I want to lead brand and video work for digital-native teams—owning strategy, directing creative output, and producing story-driven visuals that increase sign-ups, engagement, and long-term trust.

I’m a multidisciplinary creative professional with 8+ years of experience across graphic design, motion graphics, video production, brand strategy, and social media content. I’m known for clean, story-driven visual work that connects emotionally and performs commercially—from FinTech platforms to faith communities and lifestyle brands.

I combine deep creative instinct with formal business acumen to deliver work that’s both aesthetically sharp and strategically sound, and I enjoy working in every mode: leading teams, consulting independently, or executing hands-on. I co-founded Smerrk LTD, architected creative and visual strategy for The Plus Investment App, and—on a prior agency turnaround—restructured multiple creative departments to return operations to active, profitable functioning within 2 months.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Partner

Current

Smerrk Ltd

Jan 2020 - Present (6 years 5 months)

Co-founded and led the creative direction of Smerrk, managing end-to-end brand identity projects from strategy and visual systems to content production and deployment. Owned client relationships, pitch activity, and leadership of a network of creative collaborators.

Creative Direction Brand Strategy Brand Identity System Brand Identity Content Production Client Management Stakeholder Management Team Leadership

Current

Senior Media & Creative Consultant

Current

Independent Practice

Jan 2020 - Present (6 years 5 months)

Developed brand positioning and engagement strategies for 15+ businesses, driving measurable growth in reach and customer loyalty. Produced multi-platform short-form video and long-form serial content across Instagram, TikTok, YouTube, and LinkedIn, and advised on scalable content pipelines.

Positioning Social Media Strategy Short Form Video Production Long Form Serial Content Instagram TikTok YouTube LinkedIn

Creative Turnaround Lead

EK Brand Consult

Jan 2020 - Present (6 years 5 months)

Returned to revive the agency during a decline and restructured four creative departments (graphic design, social media, photography/videography, and UI/UX design) in parallel. Stabilised operations, rebuilt team output quality, and restored profitable activity within 2 months.

Agency Turnaround Graphic Design Social Media Management Videography UI UX Design

Education

Degrees, certifications, and relevant coursework

Association of Business Executives (UK)

ABE Level 4 Diploma in Business Management, Business Management

2026 -

In progress: ABE Level 4 Diploma in Business Management, covering modules such as Dynamic Business Environments, Finance for Managers, Enterprising Organisations, and Principles of Marketing Practice.