Hannah Casterline
@hannahcasterline
Content Manager at American Chiropractic Association, creating ACA Connects for 40,000+ members and nonmembers.
United StatesWhat I'm looking for
At the American Chiropractic Association, I manage social media strategy and content across Instagram, X, Facebook, LinkedIn, and YouTube. I also produce and distribute ACA Connects, a weekly newsletter reaching 40,000+ members and nonmembers.
I lead ACA’s annual National Chiropractic Health Month campaign and write news releases, feature articles, and member communications. My work also includes website updates, online forum moderation, and performance reporting.
At American University, I produced communications materials promoting three Division 1 athletic programs and managed their social media accounts. I also filmed and edited videos, photographed team events, and helped promote student-athletes for awards.
Earlier, at Lafayette College, I supported communications for three Division 1 athletic programs and helped promote and organize events including Play4Kay and Athlete Ally. I have a Bachelor's Degree in Communications with a Public Relations concentration, a minor in Sport Communications, and a certificate in Social Media and Social Content Strategy in Practice.
Experience
Work history, roles, and key accomplishments
Content Manager
American Chiropractic Association
Mar 2024 - Present (2 years 7 months)
Manage social media strategy and content across multiple platforms. Lead the annual National Chiropractic Health Month campaign and produce a weekly newsletter reaching 40,000+ members.
Associate Director of Athletics Communications
Jun 2022 - Nov 2023 (1 year 5 months)
Produced communication materials to promote three Division 1 athletic programs. Managed social media accounts, created promotional materials, filmed and edited videos, and photographed events.
Produced communication materials to promote three Division 1 athletic programs. Managed social media accounts, created graphics, and assisted with game day operations and media days.
Athletics Communications Intern
James Madison University Athletics
Assisted with athletics communications tasks, including media relations and content creation.
Game Day Intern
Assisted with game day operations for the minor league baseball team.
Game Day Intern
Front Royal Cardinals
Supported game day operations and activities for the baseball team.
Media Relations Assistant
The Southern Conference
Assisted with media relations tasks for the conference.
Women’s Basketball Secondary Sports Information Director
James Madison University Athletics
Served as secondary sports information director for women’s basketball, handling communications and media relations.
Marketing Manager
American Family Dental Care
Managed marketing activities for a dental care practice.
Education
Degrees, certifications, and relevant coursework
Digital Marketing Institute
Certificate, Social Media Marketing
Certificate in Social Media and Social Content Strategy in Practice, obtained in January 2024.
James Madison University
Bachelor of Art, Communications (Public Relations)
2014 - 2018
James Madison University
Bachelor of Arts, Communications
Bachelor of Arts in Communications with a concentration in Public Relations and a minor in Sport Communications.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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