Bailey Beal

I’m a Marketing and Communications Manager with extensive experience developing and executing social media strategies in the sports industry. I build digital storytelling and create high-quality photo, video, and written content that drives engagement and brand growth. In my role, I manage content calendars and coordinate cross-functional teams to deliver consistent, on-brand campaigns across multiple platforms.

I focus on performance, not just output. By tracking and analyzing results through Google Analytics and native platform insights, I refine strategy and optimize content effectiveness. I’ve driven measurable growth, including a 47.9% year-over-year increase in web landing page views and a 120.2% increase in Facebook and Instagram impressions by creating timely, relevant, and trending social content.

Earlier, I worked as an Account Executive at Phelps Media Group, where I created social posts to boost engagement and reach, analyzed metrics in HubSpot, and wrote and distributed 6+ weekly press releases to secure local and national coverage. I also started at Concierge Horse Country as an intern and was promoted to full-time within four months, handling guest communications, managing inquiries and sales tracking through HubSpot CRM, and supporting promotional campaigns with marketing materials and social content. I earned a Bachelor of Arts in Integrated Strategic Communication from the University of Kentucky.