At Saigon Polytechnic College, I partnered with school leadership on admissions and brand strategies that achieved 60–80% of annual enrollment targets. I also launched the school’s TikTok channel, producing 130+ videos and growing it to 5,000+ organic followers.
I managed Facebook Ads for admissions, reducing cost per lead by 30% and generating 120+ qualified leads per month. Across Facebook, Instagram, and TikTok, I managed social media operations and developed marketing materials and content for campus events.
Earlier, at Comic Media Academy, I led integrated digital campaigns that increased monthly website traffic by 70% and brand engagement by 80%. I also partnered with the Academic team to launch three creative courses that attracted 60 new enrollments.
