Yusup Maruli
@yusupmaruli
Senior UI/UX Designer focused on research-driven, user-centered digital product design.
IndonesiaWhat I'm looking for
I am a Senior UI/UX Designer with over five years of experience creating user-centered, research-driven digital products for local and international clients. I specialize in the full design lifecycle—from user research and user flows to high-fidelity prototypes and usability testing—delivering intuitive interfaces that align user needs with business goals.
I have worked across startups, agencies, game studios, and freelance projects, improving usability for blockchain, AI-driven platforms, web, mobile, and game products. I collaborate effectively with cross-functional and multicultural teams, facilitate workshops and UAT, and consistently drive product readiness, adoption, and measurable improvements in user satisfaction.
Experience
Work history, roles, and key accomplishments
UI/UX Designer
PT Level01 Indonesia
May 2025 - Present (1 year 1 month)
Delivered high-fidelity prototypes and localized blockchain- and AI-driven platforms for international clients, streamlining design flows and accelerating feature adoption across multicultural teams.
UI/UX Designer
Level 01 Technologies
Dec 2024 - May 2025 (5 months)
Enhanced crypto exchange usability with AI-driven design, improving onboarding and strengthening product trust through intuitive interfaces for a Hong Kong–based exchange.
UI/UX Designer
GracyWoods Games
Sep 2024 - Nov 2024 (2 months)
Designed player-centered interfaces with AI features and led UAT sessions that improved gameplay flow and player satisfaction for a Hong Kong-based game studio.
UI/UX Designer
PT Bali Bukit Hub
Mar 2024 - Aug 2024 (5 months)
Localized and redesigned blockchain-based and AI-driven platforms to improve usability for Indonesian clients, reducing errors through streamlined design flows and prototypes.
UI/UX Designer
UX Indonesia
Sep 2022 - Aug 2023 (11 months)
Applied human-centered design and research to deliver user-centered interfaces, improving user satisfaction and aligning products with business goals in a Jakarta-based startup.
UI/UX Designer
Freelance
May 2020 - Sep 2022 (2 years 4 months)
Delivered end-to-end UI/UX solutions for web, mobile, and game clients, increasing client engagement and brand visibility through tailored design work.
Computer Instructor
Binus Center
Jul 2018 - Aug 2022 (4 years 1 month)
Delivered computer lessons and prepared teaching materials, improving students' digital skills as part of a training collaboration program.
Computer Instructor
Bejana Mulia
Jul 2016 - Jun 2017 (11 months)
Developed and delivered youth development and character-building programs, providing supervision and counselling to participants.
Education
Degrees, certifications, and relevant coursework
Rakamin
Professional Training, UI/UX Design
2023 - 2024
Completed a UI/UX professional training program (2023–2024) focused on practical design skills and industry tools.
Binus Center (Binus Training Center)
Professional Training / Bootcamp, Computer Instruction / UI/UX
2018 - 2022
Activities and societies: Delivered computer lessons, prepared teaching materials, evaluated student progress
Attended a computer instructor program and participated in an on-site UI/UX Design Bootcamp and training activities between 2018 and 2022.
Indonesian Computer University
Magister of Information Systems, Information Systems
2017 - 2021
Completed a Magister of Information Systems program focusing on information systems theory and practice from 2017 to 2021.
UX Indonesia
Professional Training, User Experience
2018 - 2018
Participated in UX Indonesia professional training in 2018 to deepen user experience and research skills.
Full-Time Training Indonesia / Bejana Mulia
Training Program, Youth Development / Training
2014 - 2016
Activities and societies: Developed training modules and facilitated youth programs
Underwent full-time youth development and character-building training from 2014 to 2016, developing training modules and facilitation skills.
Maranatha Christian University
Bachelor of Information Systems, Information Systems
2009 - 2014
Completed a Bachelor of Information Systems degree from 2009 to 2014 with coursework supporting UI/UX and digital product design.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
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