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Hamid Fozdar

@hamidfozdar

Product marketing manager at PBS Systems who lifted dealership adoption 30% with go-to-market playbooks.

At PBS Systems Inc., I positioned software releases and features for automotive dealerships and designed engagement playbooks that lifted product adoption 30% in six months.

I built a certification and enablement program from scratch, raising product proficiency by about 40% and reducing support tickets by 25%. A peer-to-peer community hub reached 80% adoption and cut onboarding time by 20%.

At Walmart Canada, I led the product vision for associate tools and launched a B2B ordering portal that reached 90% adoption, cut order errors by 50%, and saved $500K annually.

At GoBolt, I launched B2B SaaS shipping products from concept to market in about 90 days, generating $2.5M ARR in the first quarter. Earlier, at Purolator, I worked on eCommerce strategy and partner programs, including growing a Canadian Tire program from a $970K pilot to about $5M ARR.

Experience

Work history, roles, and key accomplishments

Product Marketing / Dealer Engagement

PBS Systems Inc.

Mar 2023 - Jan 2025 (1 year 10 months)

Owned positioning and messaging for new software releases to a network of 3,000+ automotive dealerships. Designed engagement playbooks, built a certification and enablement program, and acted as a cross-functional connector between product, engineering, sales, and support.

Positioning Messaging Go To Market Enablement Certification Community Hubs Cross functional Leadership DMS CRM

Product Manager, Associate Tools

Walmart Canada

Nov 2021 - Mar 2023 (1 year 4 months)

Led product vision for Walmart Connect's associate tools, enabling 10,000+ employees to streamline marketing operations. Launched a B2B ordering portal reaching 90% adoption in three months and built Power BI dashboards to track rollout health and adoption.

Product Management Marketing Operations B2B Order Processing Power BI Adoption Tracking Retail Media

Product Manager, Parcel Shipping Technology

GoBolt

Apr 2020 - Nov 2021 (1 year 7 months)

Launched new B2B SaaS shipping products from concept to market in ~90 days, generating $2.5M ARR in the first quarter. Ran market and competitive analysis, built value narratives, and conducted merchant interviews to inform product priorities.

Product Launch Go To Market Market Analysis Competitive Analysis Value Articulation Customer Insights B2B SaaS Logistics

Product Manager, Digital & eCommerce

Purolator

Jan 2011 - Dec 2019 (8 years 11 months)

Owned company-wide eCommerce strategy with shipping and web commerce platform partners, generating $2.5M annually. Grew a Canadian Tire program from a $970K pilot to ~$5M ARR and redesigned customer shipment notification strategy, increasing brand visibility 2000%.

E commerce Strategy Partner GTM Program Growth Campaign Management B2B Shipping Customer Notifications