Ha Le

Spearheaded the E-commerce and Digital Marketing strategy for a portfolio of 12 luxury hotels in Vietnam, focusing on enhancing customer experience and achieving retail room revenue growth. Developed strong stakeholder relationships and directed OTA partnerships, achieving a 10-30% annual increase in website traffic and surpassing revenue projections for multiple hotels.

Implemented E-commerce strategies for key Marriott properties, providing market insights and executing marketing campaigns across various platforms. Achieved significant revenue growth for JW Marriott Phu Quoc and contributed to top rankings on travel sites through effective digital marketing solutions.

Managed the hotel's website and digital marketing strategies, achieving a 45% increase in traffic year-over-year. Conducted A/B testing and optimized marketing performance, resulting in reduced costs and enhanced engagement metrics.

Conducted market research and provided insights on the Vietnam Telecom Industry. Engaged with strategic partners and executed public relations activities to enhance brand visibility, ensuring adherence to brand guidelines.

Completed a Master of Science in Marketing, focusing on advanced marketing strategies, consumer behavior, and digital marketing techniques.

Earned a Bachelor of Business Management in E-commerce, covering essential topics in business management, e-commerce strategies, and digital business practices.