At Automobile En Direct.com, I sold financing, insurance, and protection solutions and implemented strategies to increase revenue per vehicle and product penetration. I also trained F&I directors and sales teams in needs discovery, negotiation, and upselling.
Across roles at Ottawa St-Laurent Jeep & RAM and Toyota Gatineau, I managed F&I sales cycles from credit analysis through contract completion, while supporting profitability and compliance. Earlier, I worked in marketing and editorial coordination, including campaigns for real estate projects and content for Royal Air Maroc Magazine.

