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Hajli RajaeHR
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Hajli Rajae

@hajlirajae

Automotive finance and insurance director who grew revenue per vehicle and coached dealership sales teams.

Morocco
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At Automobile En Direct.com, I sold financing, insurance, and protection solutions and implemented strategies to increase revenue per vehicle and product penetration. I also trained F&I directors and sales teams in needs discovery, negotiation, and upselling.

Across roles at Ottawa St-Laurent Jeep & RAM and Toyota Gatineau, I managed F&I sales cycles from credit analysis through contract completion, while supporting profitability and compliance. Earlier, I worked in marketing and editorial coordination, including campaigns for real estate projects and content for Royal Air Maroc Magazine.

Experience

Work history, roles, and key accomplishments

OR

Finance & Insurance Director (F&I)

Ottawa St-Laurent Jeep & RAM

Aug 2023 - Mar 2024 (7 months)

Managed the complete F&I sales cycle, from credit-file analysis through contract signing and funding. Presented and sold financing solutions, warranties and protection products aligned with customers' needs and financial capacity.

TG

Finance & Insurance Director (F&I)

Toyota Gatineau

Feb 2022 - Jul 2023 (1 year 5 months)

Owned end-to-end F&I sales: qualification, credit analysis, financing, product presentation and contract completion. Increased revenue per vehicle and product penetration through a structured sales approach tailored to each customer profile.

TG

Delivery & Upselling Specialist

Toyota Gatineau

Oct 2020 - Feb 2022 (1 year 4 months)

Coordinated vehicle preparation, documentation and deliveries while meeting established deadlines. Partnered with Sales, Service and F&I to increase accessory sales and ensure a seamless customer experience.

RP

Editorial Coordinator

Royal Air Maroc Magazine - PasseportMedia

Nov 2018 - Apr 2019 (5 months)

Managed the editorial calendar and coordinated writers, translators, designers and stakeholders through final issue delivery. Edited, proofread and translated content in French, Arabic and English while maintaining rigorous editorial quality.

Education

Degrees, certifications, and relevant coursework

International Coaching Federation (ICF) logoII

International Coaching Federation (ICF)

ACC Certification Pathway, Coaching

2025 -

Pursuing the ACC Certification Pathway, with certification in progress since 2025.

CC

Center for Executive Coaching

International Executive Coaching Certification, Executive Coaching

2025 - 2026

Completed the International Executive Coaching Certification from 2025 to 2026.

SY

Sym-Tech

Maximizing Sales Director Performance, Finance and Insurance

2024 - 2024

Completed training on F&I processes, sales, and revenue growth in 2024.

SE

Sherbrooke Academy / Federation for European Education

Master's, Organizational Management

2013 - 2015

Earned a Master's in Organizational Management from 2013 to 2015.

IF

IFIAG

Professional Diploma, Marketing and Commercial Action

2009 - 2011

Earned a Professional Diploma in Marketing and Commercial Action from 2009 to 2011.

IS

Ibn El Haytam High School

High School Diploma, Life and Earth Sciences

2008 - 2009

Completed high school with a focus on Life and Earth Sciences in 2008-2009.

Tech stack

Software and tools used professionally

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