At Diversey, I led regional commercial strategy and business development across North African markets, developing partnerships with international hotel groups, regional operators, and distributors. I drove profitable growth through value-based selling, pricing optimization, and long-term commercial agreements.
Earlier at Accor, I managed corporate accounts across 20+ countries and 100+ hotels, and at Tetra Pak I managed strategic accounts including Danone, Coca-Cola, and Bel. I developed account plans, negotiated with senior stakeholders, and coordinated cross-functional projects.
My experience also includes credit control, risk underwriting, and credit analysis at Tetra Pak, Euler Hermes, and Dell. I hold a Master’s degree in International Financial Management and have worked across B2B, hospitality, and FMCG.
