Open to opportunities

Gursimran Kaur

@gursimrankaur1

I’m a marketing leader and former TechLead software engineer, blending brand strategy, digital analytics, and creative storytelling for growth.

India

Message

What I'm looking for

I’m looking for a role where I can own brand growth—digital strategy, content, and events—while using analytics to guide decisions. I want a luxury/consumer-focused environment that welcomes creative thinking and measurable impact.

I combine brand building with analytical rigor, shaped by my experience across luxury marketing and a TechLead software background. Most recently, I’ve worked as an Independent Consultant & Creative Artist in Chandigarh, delivering freelance market research for early-stage consumer brands while developing a personal textured and resin art portfolio.

As Marketing Manager at Sant Ram’s, I led all marketing functions including digital strategy, visual merchandising and event management. I developed seasonal content calendars, managed collaborations, and oversaw brand communications—handling social media, digital, store visual merchandising, events, and content strategy from planning through execution.

Earlier, at United Health Group, I worked as a Software Engineer – TechLead, where I analyzed and validated data to standards, led code management and operational readiness for quarterly and maintenance releases, and mentored 3 new joiners. I received the STAR (Special Thanks and Recognition) award in UHG, reinforcing how I bring ownership, clarity, and follow-through to complex work.

Through my Master’s in Global Luxury Goods and Services Management, I deepened my understanding of luxury consumers and premium brand internationalization—researching and translating those insights into marketing decisions. I’m driven by opportunities where strategy meets execution, and where creativity and data both have a seat at the table.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant & Artist

Current

Independent Consultant

Mar 2023 - Present (3 years 3 months)

Conducted freelance market research projects for early-stage consumer brands and developed a mixed-media textured/resin art portfolio shown in local exhibitions. Managed pricing, customer communication, packaging, and social media promotion for a small creative business.

Freelance Market Research Mixed Media Arts Resin Art Customer Communications Pricing Packaging

Marketing Manager

Sant Ram's

Jul 2020 - Feb 2023 (2 years 7 months)

Led all marketing functions, including digital strategy, visual merchandising, event management, and seasonal content calendars. Managed brand communications and collaborations while overseeing store visual merchandising and content planning/execution.

Marketing Strategy Digital Strategy Visual Merchandising Event Management Social Media Management Visual Content Calendar Brand Communications Collaboration

Marketing Intern

JW Marriott

Nov 2019 - Feb 2020 (3 months)

Assisted the Marketing and Communication Manager with day-to-day marketing and communication support.

Marketing Support Marketing Communications Brand Messaging

Business Plan Research Intern

Miroglio S.P.A

May 2019 - Jul 2019 (2 months)

Conducted business plan and consultancy research on the internationalization of premium Italian brands with a focus on the Indian market.

Market Research Business Planning Consultancy Research Internationalization

Software Engineer (Tech Lead)

UnitedHealth Group

May 2014 - Jun 2017 (3 years 1 month)

Analyzed and validated data according to standards, documenting processes and operational readiness work. Led code management and release support for quarterly and maintenance releases, mentoring 3 new joiners and supervising code deployment; received a STAR (Special Thanks and Recognition) award.

Data Validation Process documentation Operational Readiness Deployment Mentoring

Software Engineering Intern

IDS Infotech Limited

Mar 2014 - May 2014 (2 months)

Built a Leave Management Portal on the ASP.NET platform.

ASP.NET Leave Management Portal development Web Application Development Software Development Internship Delivery

Education

Degrees, certifications, and relevant coursework

MIP Politecnico di Milano Business School

Master’s Degree, Global luxury goods and services management

2019 - 2019

Activities and societies: Program included luxury-related modules and industry visits (e.g., watches, wines, fashion, and automotive brand sites across Italy and Europe).

Completed the MIP Politecnico di Milano portion of the Global Luxury Goods and Services Management Master’s program (January–July 2019).

SP Jain School of Global Management

Global luxury goods and services management

2018 - 2018

Activities and societies: Modules/segments: Watches, Jewelry, Wines, Automobiles, Hospitality, Fashion; also marketing/branding and finance; industry visits included luxury brand HQs and museums.

Attended the SP Jain module period as part of the Global Luxury Goods and Services Management Master’s program (June–December 2018). Coursework covered luxury segments including watches, jewelry, wines, automobiles, hospitality, fashion, marketing, and finance.