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Gunjan Kale

@gunjankale

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Customer Success & Marketing Executive driving lead generation, CRM lifecycle, and client retention.

India

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What I'm looking for

I’m looking for a role where I can own CRM-driven lead generation and customer success end-to-end—combining campaign execution, data analysis, and fast issue resolution to improve retention, pipeline quality, and cross-team performance.

I’m a results-driven Customer Success & Marketing Executive with 4+ years of experience in the EdTech industry, specializing in lead generation, customer support, and client relationship management.

I manage the full client journey—lead tracking, follow-ups, qualification, onboarding, and issue resolution—so product queries are resolved on time and client satisfaction stays high. I also create client proposals and deliver product demos to convert interest into confident next steps.

On the marketing side, I execute campaigns and improve pipeline quality through data-driven work: telecalling, data mining, competitor analysis, and market research. I’ve successfully executed ad campaigns on LinkedIn, Facebook, and YouTube, while ensuring data quality, team performance, and campaign effectiveness.

Operationally, I coordinate cross-functional teams and strengthen systems using CRM tools like HubSpot and Zoho, plus ERP (MasterSoft ERP Solution). I enjoy streamlining operations, collaborating across sales and support, and supporting events such as webinars and conferences to generate qualified leads.

Experience

Work history, roles, and key accomplishments

Operations Analyst

Vmedulife Software

Jan 2024 - Jan 2025 (1 year)

Executed LinkedIn, Facebook, and YouTube ad campaigns to generate leads and managed a CRM for lead tracking and follow-ups. Created client proposals, delivered product demos, and led a data mining team to support market research and campaign insights.

Digital Marketing Lead Generation CRM Management Proposals Product Demos Data Mining Market Research

Senior Marketing Ops Exec

MasterSoft ERP Solution Pvt. Ltd.

Jun 2023 - Nov 2024 (1 year 5 months)

Led marketing team operations, overseeing telecalling and data mining to maintain data quality and campaign effectiveness. Managed domestic and international data sourcing and executed marketing campaigns, events, and conferences.

Marketing Operations Telecalling Data Mining Data Quality Management Campaign Execution Event Management Reporting Cross functional Coordination

Marketing Ops Executive

MasterSoft ERP Solution Pvt. Ltd.

Jun 2022 - Jun 2023 (1 year)

Handled lead verification and qualification to ensure high-quality sales data and performed competitor analysis and market research for strategic insights. Collaborated with SEO and content teams to support campaign execution and managed HubSpot and Zoho CRM for lead tracking and pipeline management.

Lead Qualification Competitor Analysis Market Research SEO Collaboration HubSpot Zoho CRM Campaign Execution

Client Operations Executive

MasterSoft ERP Solution Pvt. Ltd.

Jun 2021 - Jun 2022 (1 year)

Managed client communication, onboarding, and issue resolution while delivering product demos to support customer satisfaction. Ensured timely resolution of product queries through stakeholder coordination and ongoing client operations support.

Client Onboarding Customer Support Product Demos Operational Coordination

Education

Degrees, certifications, and relevant coursework

Dr. Ambedkar Institute Of Management Studies And Research

Master of Business Administration, Business Administration

2019 - 2021

Grade: CGPA: 7.23

Completed an MBA in the EdTech industry, focusing on lead generation, customer support, and client relationship management from 2019 to 2021. Achieved a CGPA of 7.23.