Open to opportunities

Guillermo Cerda

@guillermocerda

Message

AI-minded business strategist building systems and consulting for AI operations and growth.

Mexico

Message

What I'm looking for

I’m looking for remote roles where I can combine business strategy, B2B judgment, and AI fluency to build scalable AI operations—turning ideas into workflows and measurable growth with an entrepreneurial, execution-focused team.

I’m a business strategist and AI practitioner moving into AI operations and consulting. I help teams turn complex goals into practical systems—where business judgment meets AI execution.

As Founder & Strategist at Zuna Advisors (May 2025–Present), I launched a branding consultancy built entirely on AI tools. I designed and deployed automated prospecting workflows to generate inbound leads without paid ads, and I produced AI-generated video content and brand assets using Claude, ChatGPT, Gemini, HeyGen, and Synthesia.

I also build the strategy and lead the delivery end-to-end, from discovery to identity and client-facing positioning—often solo. I even hand-coded the website (HTML/CSS), so the studio’s message matches the systems behind it.

Before consulting, I managed high-value B2B sales cycles at Hyatt Vacation Club and consistently ranked Top 10, reaching Top 3 performance during 2 consecutive months. Earlier, I coordinated supply chain operations across 200+ SKUs and conducted HR process efficiency analysis for a department managing 2,500+ employees, identifying bottlenecks and proposing an improvement roadmap.

Experience

Work history, roles, and key accomplishments

Current

Founder & Strategist

Current

Zuna Advisors

May 2025 - Present (1 year 1 month)

Founded and launched Zuna Advisors, using AI tools as the primary production stack to deliver branding services. Built automated prospecting workflows to generate inbound leads without paid ads and produced AI-generated video and brand assets for clients.

AI Workflow Automation Prompt Engineering Lead Generation Brand Strategy AI Video Production Client Consulting

Sales Representative

Hyatt Vacation Club (UVC)

Apr 2025 - Apr 2026 (1 year)

Managed the full sales cycle for high-value memberships ($15K–$60K+), including discovery, objection handling, negotiation, and closing. Consistently ranked Top 10 on the team and reached Top 3 performance in two consecutive months by adapting pitches to buyer psychology.

B2B Sales Membership Sales Negotiation Objection Handling Sales Psychology Lead Qualification Sales Forecasting

HR & Process Analysis Intern

Ayuntamiento de San Andrés Cholula

May 2024 - Aug 2024 (3 months)

Conducted process efficiency analysis for an HR department managing 2,500+ employees as a graduation thesis. Identified operational bottlenecks and proposed an improvement roadmap while coordinating cross-departmental information flow.

Process Improvement HR Operations Operational Bottleneck Identification

Operations & Supply Chain Coordinator

TCP Packaging LLC

Nov 2020 - Aug 2021 (9 months)

Coordinated supply chain operations across 200+ SKUs, managing inventory tracking, pricing negotiations, and delivery timelines. Supported B2B client relationships and bridged US–MX business needs between operational and commercial priorities.

Supply Chain Coordination Inventory Management Pricing Negotiation

Education

Degrees, certifications, and relevant coursework

Universidad de las Américas Puebla (UDLAP)

Bachelor of Science in Business Administration, Business Administration

2019 - 2024

Grade: 88/100

Activities and societies: Top 15% of graduating class; 1st Place in INNOVA Business Competition; business simulation lead (automotive) across a 10-year simulated production and commercialization cycle.

Earned a B.S. in Business Administration (2019–2024) with a 30% academic scholarship. Completed coursework in strategic management, operations, financial analysis, and user experience.